Let’s Get Organized!

Education & Training with Real Estate Base Camp

RE Biz Tools  

OK- let's get organized. If you do not have some of these tools, it is time to step up to the plate and purchase the RE Biz tools you need. The consumers are driving the market. Where are they? According to Nar, 90% of consumers are online. Over 50% of the transactions have been with first time buyers - they are tech savvy and mobile.

 Here is a list of essentials that the top agents are using today:

  1. Smart phone- you need to be able to respond to consumers quickly. They expect it, or they will work with someone who will respond.   (Laptop?  Notepad?)
  2. Personal website- according to Nar, only 34% of agents have a personal website. If consumers are looking online, you need to be there. Think of your website as an online" for sale sign." It is a chance to market yourself.  Your personal web page on your company's web site usually doesn't generate enough traffic for you individually. You need to be in charge of your marketing. Keep your company's webpage, but add a personal website.  
  3. Find a CRM (Customer Relationship Management system) or contact management system that is easy to use and automated. That means, once you place a prospect, past client or someone in your sphere into your CRM program, it will automatically send out your e-newsletter or targeted drip email campaign on a regular basis.   
  4. Build a database- add emails every day!  Ask permission to send them something of value - like your e-newsletter. You need to stay in touch to be "top of mind" when they are thinking about buying or selling.  
  5. Join social networks and engage. This is something you need to make time for. It is a fun and FREE way to connect with hundreds and by extensions, thousands of people. The most popular sites for agents are LinkedIn and Facebook. Many agents also love Twitter and generate many leads from their engagement.          


What tools will you use to grow your business? 

Comments (3)

Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

1) Check!

2) Check!

3) Check!

4) Check!

5) Check!

Now, I need to maximize my use of each tool you itemized.

Oct 08, 2010 12:43 PM
Barbara Heil-Sonneck
Design2Sell - Atlanta, GA
Home Staging Atlanta

I agree with you and have most if not all of these things as well. It is amazing how popular social media has become. There is so much to learn and utilize and it is all at our fingertips.

Oct 08, 2010 01:05 PM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Claudia, this is a great list and can only imagine the things that will be available in the future. I have gotten fairly good ( still use the one finger..but faster) with texting. I find when I am working with the younger generation that this their preferred method of communication. I have all the tools..just as Norma says, need to learn to utilize them fully.

Oct 08, 2010 01:49 PM