Just Ask Barry- What is Technorati?

Services for Real Estate Pros with 123 Social Media

As part of my Just Ask Barry articles-

“I've heard a lot about Technorati, but - what does it do, why should we use it, and then HOW do we use it?” Sharon Simms.

What is Technorati?

Technorati is a search engine that indexes blogs. When you post an article to ActiveRain (or most blogs in general) the system sends out a message to various blog directories and search engines. This message is called a ‘ping’.

When Technorati receives a ping, it sends an automated search spider to take a look at the recent article you just wrote. It looks for incoming and outgoing links, takes down basic information from the blog (name, location, etc), and then returns the information to the Technorati database.

This information is cross-referenced along with information from almost 60 million other blogs. As authors and readers submit more articles and information, Technorati allows users to search the data and find popular blogs on a specific topic.

How do I use Technorati?

First, visit Technorati.com and create a user account. It is completely free and entirely worthwhile.

There are three basic things you can do with Technorati from a basic user perspective.
(the following three links take you directly to Technorati’s tutorial area)

SEARCH for the blogs you're looking for

DISCOVER new blogs, videos, and breaking stories

ORGANIZE the blogs and topics you care about most

Promoting a blog-

Once you have an active membership, you can long into Technorati and claim a blog (declaring that you are the author of a specific blog). You can do this by going into you account page and clicking on the Claim another blog now link. Technorati will provide you with a cut and paste code that you insert into an ActiveRain article which confirms to Technorati you are the author of that blog.

Once you have claimed your blog in the directory, you can add a basic description about it so that viewers know a little more about it. In the future you can add buttons to you posts members can add your blog to their ‘favorites’ list, which assists Technorati in tracking what blogs are being read and relevant to a topic. 

In addition, Technorati uses a tag system like ActiveRain, so that users can find specific posts within the 60 million other blogs. For instance, two weeks ago we used the tag BBS06 to highlight posts covering the Blog Business Summit 2006.

In summary, Technorati is highly valuable to most ActiveRain users for locating current information. You can pretty much type in any topic within the Technorati search engine and find someone who has been blogging about it within the past week (sometimes within the last five minutes). 

Hopefully that gives you some explanation as to what Technorati can do for you!


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Barry Hurd
123 Social Media - Seattle, WA

Extra News- Latest Technorati State of the Blogosphere Report

November 6th, 2006 by Paul Chaney

David Sifrey has just releasted the latest Technorati State of the Blogosphere report. The blogosphere continues to grow, evolve and mature. There are over 57 million of the things now, according to the report.

Via Micropersuasion

Nov 06, 2006 02:10 PM #1
Pete Willner
Broker Direct Real Estate - Murrieta, CA
Great info thanks for posting it. It answered several questions for me in one nice package.

Pete Willner
Who Will? Pete Will!

Broker Direct Real Estate
Murrieta, CA.

Nov 06, 2006 02:41 PM #2
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
Thanks, Barry.
Nov 06, 2006 09:51 PM #3
Barry Hurd
123 Social Media - Seattle, WA
More than welcome Sharon. Feel free to ask a question anytime!
Nov 07, 2006 08:07 AM #4
Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Barry, I tried to cut and paste the code Technorati gave me into my Active Rain blog, but I just can't get it to work.  I did cut and paste, and then I tried the insertation of a link, and for some reason I can't get either one to work.  Any ideas what I might be doing wrong?

Many thanks for such a great explanation above on just what Technorati is!  I'm beginning to understand a tiny bit from your post.

Ann Cummings

Nov 07, 2006 10:10 PM #5
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

I also have had difficulty in "claiming my blog" on Technorati. The cut and paste code does not work out. I have tried to send the Technorati techies an e-mail to ask for help, but its been several weeks and no response despite a few requests.

Carolin Benjamin
Bob and Carolin Benjamin
The Benjamin Team
Keller Williams Integrity First Realty
Gold Canyon Arizona

May 19, 2007 05:23 PM #6
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Someone just wrote me:  "you seem like an expert in these things. Where can I learn how to best utilize Technorati?"  I'm sending her here....   

I am not a Technorati expert at all.  I spent months trying to get Technorati on my first blog.  Being a RealTown Blog, it is virtually invisible to Technorati as well as Google....

Lately I use Google search for blogs more than I use Technorati. 




Sep 18, 2007 07:45 AM #7
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058
This is great info! I know it's dated - can you update??
Mar 28, 2008 04:55 AM #8
Jon Boyd
Home Buyer's Agent of Ann Arbor - Ann Arbor, MI
Ann Arbor Real Estate Buyers Agent

I have been on Technorati for about two years, but it is funny, your explanation clears up some problems I had.

Thanks for posting!

Sep 16, 2008 03:49 AM #9
Florida Private Golf Communities
Golf Life Properties, LLC - Palm Beach Gardens, FL
Finding Home Never Felt Better!

I also was unable to claim my Active Rain blog.  I welcome an update to the post. 

Mar 28, 2009 05:14 PM #10
Stanton Homes
Stanton Homes - New Home Builder, with thousands of floor plans and almost unlimited customization available! - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Barry - very helpful.  Claimed by blog, but do have some more questions - it's showing my most recent posts as 20-40 days ago, even though I post several times a week!  Any ideas on how to get technorati to update with most recent posts?

Apr 06, 2009 12:16 AM #11
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