Buyers Emotionally React in the First 5 Minutes!!!! What is your WOW!!! Make it Shiny!!!

Reblogger Lizette Fitzpatrick
Real Estate Broker/Owner with Lizette Realty - Richmond KY 205403

Buyers JUST SAY "NO!" I have had a few home tours where we pull up to the next house on the list and the buyers just do not want to get out of the car to go in.

Of course the listing agent still calls later and wants to know how my buyers liked the house. A nice well cared for home

I hate to tell them that they wouldn't even go in! I don't blame them. On the Internet the house might look cleaner or you can't tell it sadly needs paint or a good cleaning.


Please do all these things before listing and your house just may be the one that the buyers pick to write an offer on.

Original content by Mary Macy

You wouldn't buy a car showcased in a muddy field with warn upholstrey and a faded paint job!!!  If you sold your car you wouldn't you wash it, wax it, vacumn it and polish it to its finest??? Why wouldn't you take your biggest investment and spend some time polishing it like a fine gem!!!

Buyers usually make up their mind in the first 5 minutes they are in a home, then spend 10 minutes justifying and talking about their decision.  In the 25 years I have sold homes, I can tell you many times they would not even get out of the car to go in if it appeared disheavaled from the curb. 

To be successful, especially in this very, very, very, very, did I say very competitive market you must be the shiny castle for the buyer.  They're looking for their idea of a dream home and they recognize it when they see it.  I don't care how long you lived there, if it shines for them, they will buy.

To be successful, turn it into a dream home, the one that they buyers are dreaming of.  In fact, don't show the home to anyone until it "SHINES" and "SPARKLES" with pride of ownership.

You need to have a professional agent walk through the home and do an objective analysis of the home.  Don't expect your agent to do this until you sign on the dotted line and commit to them, because you are using at this point their professional expertise and their market knowledge that they have invested unpaid hours in gaining.  It is not fair to use them and then list with another agent.  The bold agents will tell you exactly what buyers are looking for.  You do want to sell, don't you.  Don't take it personal, as I tell sellers, "You market a home different than you live in it".

Buyers tend to over exaggerate for a homes deficieicies.  Put off a $2000 Paint Job and the Buyer will estimate that it will take $5000 to correct it.  The resulting offer on your home could be $10,000 less, because remember that the buyer figures they not only have to get estimates, but they have to put in the time to hire, oversee and work with the contractor to correct the deficiency.

The key is to have "Buyer Appeal" that encompasses every corner of the home with paint, caulk, carpet cleaning and shiny clean.  Create the feeling of their "dream" and "castle" and the result will be positive, financially rewarding and will result in the highest possible price in the shortest time.  Remember, that your agent can only do so much, your responsibility is to make sure the house shines!!!!

Top Agents Atlanta Metro

300 Colonial Center Pky #100

Mary J Macy RealtorRoswell, GA



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Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Tell the truth. The buyer is always right, drove in with you in the mothership, as as soon as touching down in the yard, heads swivel sides ways. Nope, not going to need to bother on this one. Hard when seller inside looking out with a plate of fresh steaming brownies, fresh brewer coffee and the buyer has a gun to your head saying back away from the house...slowly slowly..let me see your hands "R" man.

Oct 09, 2010 01:05 AM #1
Kathy Denworth
Century 21 Schwartz Realty - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

Great post! Sometimes you need to remind sellers to clean up. I have on where 5 people are living in 1000 sF, every nook and cranny is stuffed full. Buyers can't see beyond the stuff, and the people have no where else to put it. They are doing a yard sale next week, hopefully they will move a lot out.

Oct 09, 2010 01:07 AM #2
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Andrew....that is THE TRUTH! The brownies probably had cat hair in them where they let them roam around all over the counter tops too after being in the litter box! YUCK Another one of my pet peaves.

Kathy, you can only hope. Some hoarders can't get rid of anything easily.

Oct 09, 2010 01:18 AM #3
Fred Hernden, CMI
Superior Home Inspections - Greater Albuquerque Area - Albuquerque, NM
Albuquerque area Master Inspector

Not being an agent, I rely on a friend of mine that is telling me that most homes are sold in the buyers mind in the first two minutes after they walk in the door. That's pretty amazing stuff to me. So, does it matter how much you "fluff up " the property, or is it the layout, location, kitchen, staging, what?

Oct 09, 2010 01:55 AM #4
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

I think women are the ones that say NO more often. The husband just has to agree with them.

Oct 09, 2010 02:01 AM #5
Glenn Roberts
Retired - Seattle, WA

Listen first, and then preview. I don't waste time by showing homes I haven't seen. 

Oct 09, 2010 02:52 AM #6
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Lizette Realty, Lexington KY MLS - Kentucky Homes
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