VIP Realty Group Uses QR Code Technology to Increase Exposure of their Seller's Properties to Consumers Fast and Easy

Real Estate Sales Representative with RE/MAX Austin Skyline

10/11/2010 Naples, FL – "Technology consulting firm Gartner predicts that QR (Quick Response) Code use will explode soon in the United States." says Mark Martin, VIP Realty Group. "We now have QR Codes for all of our listings that allow consumers to scan them with their smart phones and see detailed property information for the listing such as the walk score, Google Maps with street views, school information and much more right from the Yard Sign, Property Flyers, Postcards and other places where it was never possible before."

Similar to bar codes, QR codes allow people standing in front of a home to use a QR Reader on their smartphone to scan a QR code on the yard sign in seconds and access detailed information about the home they are standing in front of. “We are using technology from Listings-to-Leads that automatically creates QR Codes for all of our listings allowing us to then put them on the yard signs in front of the seller's home along with all our other printed marketing materials. This greatly increases the exposure of the property while at the same time giving the consumers the information they want quickly and easily.” says Mark Martin.

“We are excited to partner with VIP Realty Group in using the newest technologies in the market on behalf of their sellers and buyers.” Scott Pierce, CEO, Listings-to-Leads added. "QR Codes are big in Japan and are used widely in Asia, Europe and Australia and are now starting to catch on in America." “The Real Estate industry is one of the most technology intensive industries. We are proud to have been able to offer a powerful turnkey solution that allows VIP Realty Group to leverage this technology without wasting a lot of their time which is better spent working with buyers and sellers and not acting as their own IT department" continued Scott Pierce.

“Our main goal as real estate professionals is to market our seller's properties to as many people as possible and to give buyers access to that information in as many ways as possible." concludes Mark Martin "Using QR Codes allows us to achieve both of these goals while reducing the time needed to achieve this. As one of the first brokerages in our area to use this new technology we are also excited to share our expertise with buyers and sellers in our area along with other Realtors that may not have implemented this technology yet."

QR code readers for iPhone and other Smart Phones are available for download at for free for consumers and professionals.

To see an example of this technology, view this flyer example

Professionals- Visit Listings to Leads and see why they are such a critical link in our Online Marketing Strategy for our business!



Posted by

Mark Martin

RE/MAX Austin Skyline




Comments (3)

Trish Sarfert
Gulf Coast Home Experts - Pensacola, FL
Serving military & civilian relocations!

Interesting- from a "Green" perspective, this could mean a lot less paper and ink wasted on flyers, as consumers transfer to auto downloads of information, and a lot less gas spent driving those flyers out to the listings.  Nice idea!

Oct 11, 2010 03:53 AM
Russell Hensel
Comprehensive Building Consultants - Naples, FL

Great post.  Its nice to see companies and people take advantage of technology and make the earth a better palce to live.  My hat is off to you!  Technology is there for a reason USE IT!  Thanks for the post

Nov 20, 2010 12:38 AM
Ed Neuhaus
Neuhaus Realty Group - Austin, TX
el Capitan

I am pretty sure QR codes are dead at this point

Jul 22, 2013 05:31 AM