One of most significant challenges we face in the improvement of our business is implementing the changes which need to be made. I can’t begin to tell you how many REALTORS have achieved some level of success… but can’t seem to get over the hump to massive success, because they struggle with implementation. 
How many of you have bought audio business CDs, magic websites, call capture, marketing brochures, pre-listing packages that need customization, and they are still shrink wrapped, left unopened and untouched, a year later.
Your mandate for the next 90 days is to put aside time to implement one new idea, one new system or work to perfect the one you currently use (which is working!). We need to spend more time working on the business we have, and prospecting for new, rather than searching for the next “magic pill”.
Most Agents need at least 1 hour of strategic planning a week and 1 hour of strategic implementation. These hours of time hold the key to your building a business that works for you instead of because of you. Most of us go weeks without taking even a little time to invest in these two areas.
If you have a team and are trying to grow a large real estate practice, I am convinced there is one position which must be filled. Since you have positioned yourself as the CEO of this multi-million dollar sales company, you don’t have as much time to implement. You have time to create the vision, the targeted outcome and to plan a few of the steps, but you don’t have time to carry out the vision and the legwork to change. Most Agents who lead teams are still trying to do all of the above.
I truly believe each team needs the position of a strategic implementer filled right away. The visionary in large corporations isn’t the same person who carries out the vision. Unfortunately, in most real estate businesses it is. Even when we develop teams, we still feel like we need to carry out the vision. That’s not reasonable or possible.
To super-charge your growth and create higher efficiency inside your team, you need to either segment a current staff member’s time to be a strategic implementer or hire a strategic implementer. You can either invest your personal time or find the key person to do it.
Eddie Brown© 2010
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