Staging Power in Fayetteville, NC and How Home Sellers Benefit

Real Estate Broker/Owner with Ellis Property Investments




1. Statistics show that staged homes sell 30 to 50% faster in most areas.

2. The first impression a home makes is more often than not the one the buyers walk away with. It is therefore vital to make a good first impression right at the beginning.

3. It’s a well proven fact that buyers usually make up their mind in less than a minute on whether they want a home or not. With that in mind its critical that the outside of your home gets the same attention as the inside. If a buyer likes the home they are going to validate or reject that fact within the first 20 minutes. That 20 minutes is directly affected by the effort that went into staging (or not staging) the home.

4. Staged homes help the buyers see themselves in it by appearing to be ready to move in. Buyers place a great deal of importance on this factor in light of all the other “work” that has to be accomplished in moving into a new home. A well staged home says … I’m ready for you!

5. The vast majority of buyers cannot visualize what a home can be. They only see what is in front of them and if its cluttered, dirty and outdated that’s all they see. Also note that if they can see what it can become, the seller is going to be penalized in their mind for the work and cost it will take to get it into what they visualize it to be.

6. Staged homes just sell faster and for more money. Besides, agents love to show beautifully staged homes so you get more exposure. Staged homes have a competitive advantage over other homes that are not staged.

7. Appraisers see the home in a more positive light and are more likely to appraise the home higher than a similar one that is not staged.


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contact Doretha Caldwell at 910-286-9396 or visit at





Comments (5)

Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Westlake Village, CA
Westlake Village, CA - "Making YOU Smile!"

Doretha - several times my buyers have wanted to purchase the staged furniture and accessories!

Oct 11, 2010 07:55 PM
Doretha Caldwell
Ellis Property Investments - Fayetteville, NC

Hello Kathy.  Staging is a powerful tool to help buyers to visualize the possibilities. They will often get very excited when you help them to start  seeing themselves in a home through showing them some of the possibilities. Yes, they will often times love the suggested ideas for the spaces so much that they will want the furnishings and all.  Very Powerful indeed.

Oct 11, 2010 08:32 PM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Doretha....GREAT article!  Thanks for the staging really does make a BIG difference!!

Oct 12, 2010 07:03 PM
Karen Schaefer
APSD - The Association of Property Scene Designers - International, IT



Thanks for laying out the facts.  It is nice not to have to "convince" everyone! 


Karen Schaefer, Founder, APSD

Oct 15, 2010 04:41 AM
Rebekah Whiteman

A great post! I totally agree with you that a staged home can create powerful impressions on the potential buyer’s psyche. Proper staging can make a house look cleaner, brighter, warmer and give out positive vibes to the visitors. Like the way we dress up when we go out of the home, a home also needs some brushing up when it is getting ready for sale. I would advise people who are serious about selling their homes to take help of professional home stagers to create a good impression. According to my opinion, it is better to spend some money on home staging rather than dealing with an endless wait for the home to be sold. For more information, you can visit

Oct 26, 2010 06:25 PM