Photography.. some things you should leave to the professionals!

By
Real Estate Agent with Keller Williams Realty

According to NAR (National Association of Realtors), 87% of buyers find their home on the internet!  In addition, 86% of buyers value the pictures first and foremost.  With this realization, it boggles me as to why Real Estate agents decide to take their own pictures to represent your home.  Yes, some agents have a background in photography or expensive equipment and photoshop; but what about the other 97%??  It amazes me time and time again when I'm looking in the MLS system and see a picture of the electric range, pictures that appear as though they were taken while the agent was running from room to room, or lighting so bad every picture looks like a black blur.  My team ONLY uses a professional photographer every single time, period!  It doesn't matter whether it's a $120k or a $1.2mil listing!  Having a strong internet presence is crucial!  It not only gets the buyers on the internet interested, but it also gets the agents to get the buyers IN YOUR HOME!  I, personally, will not schedule an appointment for a home with no pictures, only exterior pictures, or interior shots that don't represent the home well because that tells me there is something wrong with this house.  Now, if it's the square footage my client wants in the location he/she wants and the description sounds decent, I will do a preview before taking my client as to not waste his/her time.  Just last week I previewed a home for a client and left feedback that I was pleasantly surprised by how much better the home shows in person.  I brought my client by a few days later and she loved it!  This is great for my client but it makes me wonder how many other agents discounted the home for their clients from the pictures alone??  My team usually gets feedback that the pictures on the internet make this yard or room, etc look huge.  My reponse, "We have a great photographer!"  It's not misrepresenting a home, it's getting people into the home in order to make fair judgments about it.  Yes, the yard may be small, but without getting in the home the buyer may not have realized that the layout is so perfect he/she can make do with the backyard.  Make sense!??  Without getting a prospective buyer in your home, he/she will never fall in love with it just as you did the first time you stepped foot in the door.  I'm not trying to knock on agents, this is actually a blog for agents as well.  To get homes to sell quickly for top dollar, it's imperative to represent the home the very best way possible with marketing which begins with photography.

Posted by

Britney Elizondo

Buyer Specialist, REALTOR® | Vicki White Homes | a team within Keller Williams Dallas City Center | www.vickiwhitehomes.com

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Rainer
42,725
Brandon Acken
RE/MAX Preferred Professionals - Bridgewater, NJ

What do you think about capturing something negative in a picture, so that buyers know in advance what they will encounter?  For instance, deliberately taking a picture that captures tall power lines running next to the home?  Or of a old worn out kitchen that no one is going to like-

Oct 12, 2010 07:40 AM #1
Rainer
27,261
Britney Elizondo
Keller Williams Realty - Dallas, TX
Your Dallas Home Buying Specialist :: 940.453.5308

I would have too many pictures or too much information rather than not enough.  There is a buyer for everything and my opinion isn't everyone's opinion!  For instance, I would never walk into a house and start making negative comments about the wall paper, kitchen, carpet, etc. because for all I know it may be my client's taste!  Now, this also brings up the point that not everyone is visual so, if it is an outdated kitchen, this is where your description in MLS is important.  Let the buyer know your ideas of how the kitchen could easily be transformed into a chef's delight!

Oct 12, 2010 07:52 AM #2
Rainer
127,272
Brian Doubleday
Brian Doubleday - IML RealEstate - Orange County, CA Broker - Ladera Ranch, CA
Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo

Pictures are so important-1st impressions are so important and 99% of the time the 1st impression is made with the pictures

Oct 12, 2010 08:18 AM #3
Rainer
42,725
Brandon Acken
RE/MAX Preferred Professionals - Bridgewater, NJ

good topic and comments- hey who doesnt love seeing a picture of the front of the house taken from inside someones car on a rainy day....  that always makes me laugh!

Oct 22, 2010 03:19 AM #4
Rainer
27,261
Britney Elizondo
Keller Williams Realty - Dallas, TX
Your Dallas Home Buying Specialist :: 940.453.5308

Hahahha I also love the pictures of beds! OR, even better, no pictures of a $600k+ house in an area we want to own.  Great material for a listing consultation!

Oct 22, 2010 05:11 AM #5
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Rainer
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Britney Elizondo

Your Dallas Home Buying Specialist :: 940.453.5308
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