According to NAR (National Association of Realtors), 87% of buyers find their home on the internet! In addition, 86% of buyers value the pictures first and foremost. With this realization, it boggles me as to why Real Estate agents decide to take their own pictures to represent your home. Yes, some agents have a background in photography or expensive equipment and photoshop; but what about the other 97%?? It amazes me time and time again when I'm looking in the MLS system and see a picture of the electric range, pictures that appear as though they were taken while the agent was running from room to room, or lighting so bad every picture looks like a black blur. My team ONLY uses a professional photographer every single time, period! It doesn't matter whether it's a $120k or a $1.2mil listing! Having a strong internet presence is crucial! It not only gets the buyers on the internet interested, but it also gets the agents to get the buyers IN YOUR HOME! I, personally, will not schedule an appointment for a home with no pictures, only exterior pictures, or interior shots that don't represent the home well because that tells me there is something wrong with this house. Now, if it's the square footage my client wants in the location he/she wants and the description sounds decent, I will do a preview before taking my client as to not waste his/her time. Just last week I previewed a home for a client and left feedback that I was pleasantly surprised by how much better the home shows in person. I brought my client by a few days later and she loved it! This is great for my client but it makes me wonder how many other agents discounted the home for their clients from the pictures alone?? My team usually gets feedback that the pictures on the internet make this yard or room, etc look huge. My reponse, "We have a great photographer!" It's not misrepresenting a home, it's getting people into the home in order to make fair judgments about it. Yes, the yard may be small, but without getting in the home the buyer may not have realized that the layout is so perfect he/she can make do with the backyard. Make sense!?? Without getting a prospective buyer in your home, he/she will never fall in love with it just as you did the first time you stepped foot in the door. I'm not trying to knock on agents, this is actually a blog for agents as well. To get homes to sell quickly for top dollar, it's imperative to represent the home the very best way possible with marketing which begins with photography.
This entry hasn't been re-blogged:
Re-Blogged By Re-Blogged At
- Topic: Home Selling
Generate More Leads from this Listing
With a Trulia Pro Account
Find what you need?
See More Blog PostsAbout Real Estate! SEE MORE NOW!