Tips To Improve Success With Craigslist Postings

By
Services for Real Estate Pros with Zillow

Last week I attended Inman's Agent ReBoot here in Chicago.  One of my favorite presentations came frowicker park bucktown lincoln real estate homes for salem a company called RentJuice who went through the results of a study  they did on how to effectively post to Craigslist.  Their white paper studied Rental postings, but I imagine the results are applicable to real estate as well.  A lot of their finding flew in the face of what I assumed to be best Craigslist practices!

Click here to read the full report, but here are some teasers:

1. Post rentals on the weekend- Their data shows that if you post on Sunday, the ad was viewed an average of 27 times before expiring, verses ads posted on Wednesday received an average of 19 views.  Friday was the worst day, with only 18 average views. 

I wouldn't have expected this, because I imagine more people are at their computers during the week.  However, they reasoned that more people are also posting during the week, meaning your ad won't appear on the first page of results as long.  They found 18% of ads are posted on Wednesdays, where 8% are posted on Sunday.

2. Post in the PM - It appear the same principles in the first point of posting on slower days, also applies here. 50% of ads are posted between 10AM and 4PM, with 11AM-12PM being the most popular. Their data showed that ads posted between 6PM - 10PM averaged 26 views, verses an average of 19 views for the day time posts.

 3. Use proper capitalization- Ok, I am majorly guilty of this one.  I FEEL LIKE THIS GETS MORE ATTENTION!!!  Turns out people want to be talked to by professionals in a professional manner.  All caps lock titles got an average of 18 views, verses properly capitalized titles received 26 average views.

4. Carefully think about how you use templates (think Postlets or vFlyer) -They didn't have a lot of actual data around this, but it is an interesting thing to think about.  Do you use the same template as everyone else?  If so, if people may get accustom to seeing the same template.  They may think they've already seen the home and disregard the ad, if the template is too familiar to them.  Actually, the less commercial the ad appears, the better reaction it got.  So test your templates, see if one works better than another.  And make sure you aren't sacrificing load time with the extra HTML. 

Hopefully this post helps you have more success with your Craigslist ads, and a big shout out to RentJuice for the data!

 

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Rainer
149,056
John Combs
Alan Deblat Real Estate Corp. - Oceanside, NY

Thank you for the advice. I will give it a try.

Oct 14, 2010 03:48 AM #1
Rainer
122,703
Faina Reinhardt
HotRentalsNY.com - Manhattan, NY

I agree with all of that. However, I find that Craigslist is full of bait and switch and false advertisement.

Oct 14, 2010 03:50 AM #2
Rainmaker
182,040
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

I suspect that these trends may be true of Active Rain too, since they use a similar top posting system.  Just a hunch though.

Oct 14, 2010 04:28 AM #3
Ambassador
698,891
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Good list of how to use Craigslist Sara.  We've had some success with it but sounds like we could improve some things.  Thanks for the tips!

Oct 14, 2010 05:01 AM #4
Rainmaker
527,274
Peggy James
EXIT Realty Associates - Woodbridge, VA
Woodbridge Virginia Area Real Estate Specialist

Sara, thanks for sharing. Good tips. I agree templates are not the way to go, compelling headlines  and linking to your website via a contact form is the way to get someone to respond.

Oct 14, 2010 12:24 PM #5
Rainmaker
457,535
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

Great timing, I was about to go and hit craigslist and start posting my listings.  Thank you for the helpful hints

Oct 14, 2010 01:32 PM #6
Rainmaker
1,505,709
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Interesting information, Sara. Its Friday so maybe I will do some re-posting on Craigslist today.

Oct 15, 2010 12:57 AM #7
Rainmaker
1,004,473
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Sara:  Thanks for the info on Craigs List.  I do not use it, but have a friend who does... so I will be sending her a link to this.  Thanks so much... have a great weekend.

Oct 15, 2010 09:56 AM #8
Rainmaker
68,881
Don Orason
Silicon Valley Real Estate Team -Intero Real Estate Services - San Jose, CA
"Helping You Make Good Real Estate Decisions"

I always enjoy "how to improve" posts with some stats to back them up :-) 

I use Craigslits but not as much as I should...it's a great lead generator.  I am going to try and experiment with your timeframes and see how it works out.

Thanks for the post!

 

Oct 16, 2010 05:00 PM #9
Rainer
104,693
Troy Pappas
Safe House Property Inspections - Virginia Beach, VA
Virginia Beach Home Inspector

I have had a little success with Craigslist. Maybe I can improve that we this bit of knowledge, thank you.

Oct 17, 2010 01:37 PM #10
Rainmaker
121,073
Spencer Rascoff
Zillow - Seattle, WA

Interesting info. Thanks Sara!

Oct 17, 2010 06:31 PM #11
Rainmaker
279,631
Ella Reape, Realtor 603-821-1140 ~ Selling Homes Throughout Southern New Hampshire
Keller Williams Realty Nashua NH - Nashua, NH
Luxury Homes Division, Keller Williams

I have been using Craigslist for quite sometime now with some success.  However, lately I receive so much spam that I'm not sure it is worth posting there anymore.  It seems I get at least 5 spam emails asking me to click here to make extra money etc. for every listing I post.  I have even had my listings turned into rentals for $500 per month

Anyone else having the same problem?  Or, better yet does anyone have advise as to how to avoid these unwanted emails?

Ella Reape Realtor Keller Williams Realty Nashua NH  New Construction Hollis NH

cell;  603-883-3343  www.EllaReape.com

Oct 19, 2010 02:13 AM #12
Rainmaker
182,040
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Ella - When I put my email in the ad, I get a lot of spam.  When I don't, it is significantly less.  This is easy to control if you are manually adding the listing.  But if you are using a template (like postlets) there are a couple more necessary steps. I have stopped putting my email in my ads for this very reason.

Oct 19, 2010 02:17 AM #13
Rainmaker
279,631
Ella Reape, Realtor 603-821-1140 ~ Selling Homes Throughout Southern New Hampshire
Keller Williams Realty Nashua NH - Nashua, NH
Luxury Homes Division, Keller Williams

Sara,

I'll have to take your advise and remove my email from my ads.  Hopefully this will stop all the spam.  The other day I found someone posting auto ads on my account. Fortunately after changing my password this came to a halt.   I usually like to have my contact info easily available for clients to find but I guess I'll stop that practice on Craigslist.

Oct 28, 2010 10:46 AM #14
Rainer
56,780
Patty Ledford
RE/MAX Town and Country - Blue Ridge, GA
Your N. Ga. Mountain Agent -The Ledford Team-Blue

Thanks Sara...this is great info about CraigsList which I have used quite alot until just recently as I was also getting alot of spam because of my email address but I will have to take it out and try posting at the more productive times...thanks for sharing and Merry Christmas! 

Dec 21, 2010 02:55 PM #15
Rainer
42,105
John Woodward
Sarasota Real Estate Group - Sarasota, FL
Broker - Sarasota Real Estate

I will confirm the evening get's the highest number of hits.  I'm glad (and thank you) for the stats...confirms what I "sort of" thought through some hit or miss :)  Now, if I could just find something that could just "do it" for me so I don't have to think...

Jan 16, 2011 01:34 PM #16
Rainer
334,174
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Mar 05, 2012 07:06 AM #17
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Sara Bonert

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