We have many broker/REALTOR customers with numerous blogs and websites in addition to the sites that we manage for them. Every once in a while I'll catch some little detail (photo, phone, email, etc.) that needs correcting ... and when I call/email them, they share how difficult it is for them to maintain every presence on the web that they have acquired.
I personally believe that you can't have too many web sites ... unless things are starting to slip by and go undone. In this circumstance you should consider either (1) scaling back and de-cluttering your life or (2) hire an assistant to take that burden for you.
Presenting your internet portfolio to potential Sellers is an impressive factor. But a site or blog that is not kept up to date can be counter productive and damage your credibility.
When it comes right down to it you only need one site (whether or not a blog) and it needs to be totally under your control. None of us are guaranteed that sites belonging to AR, our branch office, or our franchise will continuously work for our best interests as time goes by. Make sure that if you ever move your license (for any reason) you can take your primary website with you.
Comments(30)