Corny, Clever or Cool? 3 Low-Tech Marketing Ideas
Being a little off beat and corny gets you noticed these days. Marketing is about getting noticed. About being different. About building a brand.
It seems like everyone is flocking to social media to market themselves. Don't get me wrong. If you use social media the "right way", you'll get tons of business.
But with everyone doing it, you might want to add some low-tech marketing to your marketing strategies.
Here are 3 low-tech (yes, even corny) marketing, using trinkets & premiums from the Oriental Trading Company catalog to get noticed (and talked about) beyond the social media clutter.
Here are 3 items I found, with suggested tag lines, costing less than 10 bucks!
Puzzle Mind Teasers - $5.99 per dozen
Marketing Suggestion - It's not easy to get a mortgage loan these days. Send to prospects with the headline "Puzzled about buying your next home?" "Puzzled about your Credit score?" Puzzled about financing?"
Tool Keychain - $4.99 per dozen
Marketing Suggestion - Send to potential sellers and buyers,
"I have the tools to help you sell (buy) the home of your dreams..."
High-Five Trophy - $9.99 per dozen
Marketing Suggestion - Send your buyer or seller after the loan has closed. Add a label to the base of the trophy with your name, phone number and either the name or the property address of the closed deal.
Choose lightweight items than can be easily mailed. People like getting "stuff" in the mail. Mail gets past the "office gatekeeper". Mail is not "regulated" (like email (spam) and do-not-call rules). Oh, and remember that the post office has free envelopes and boxes if you plan on mailing bulky items.
Corny? Clever? Cool?
Ask yourself this question - what would you think if you got one of these trinkets in the mail? I'll bet you'd remember what you got, who you got it from and the message is conveyed for a long time to come.
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