There Is No Place For Mud Slinging In This Business.

By
Mortgage and Lending with George Souto NMLS #65149 FHA, CHFA, VA Mortgages NMLS #65149

Tomorrow is Election Day, and I for one will be happy to see this one come to an end.  This election has to be one of the most negative elections that I have seen.  Lately it seems that each election is getting increasingly more negative and nasty.  Each candidate is spending less time on what they stand for and plan on doing, and more time telling us how bad the other candidate is.  It would be one thing if they pointed out the other candidate’s deficiencies in an informative way, but instead it is done merely to discredit.  The mud slinging seems to be out of control.

This got me to thinking, do we come across the same way when we are talking about our competitors?  Do we come across in the same way as the ad’s that we have been exposed to over the last few months?  I would like to think not.  Very few things turn me off more than someone trying to put someone else down, in order to try to build themselves up.  When I see someone do that, it accomplishes the opposite in my eyes.  When someone is trying to get my business, I want to know what they have to offer, and not what the other guy can’t do.  I want be told about their programs and how they can help me to accomplish what I am trying to do.  I don’t care if the other guy can’t, I want to know if they can.  When someone spends all their time putting down the competition it actually causes me to check out the competition even more.

In my younger more vocal years, I ran for a political office more than once.  I even got to sit on the Town Council for a short time.  During that time I had a friend whose advice I use to value in political matters. He gave me a peace of advice that I not only applied to my short political career, but have continued to use it in my business.  His advice was simple, as most good things are.  He said every time you mention your competitors name you are giving them free publicity.  He said people are going to forget what you said about them, but they are going to remember your competitors’ name.  Every time you use their name, you are giving them name recognition.

Ever since then I have tried to concentrate on what I have to offer and not to be concerned with the other guy.  Now that does not mean that we do not make people aware of questionable practices, or even out right fraud.  That is very different.  We are not attacking the person, but instead bring awareness to things that people need to watch out for.  A good example of this is some of the blogs that have been written about here on AR, making people aware of some of the fraudulent practices in this industry.  These blogs are informative, and written for the purpose of educating.  Very different from the mean spirited attacks that I have witnessed competitors say about one another.

So I hope that those of you who took the time to read this,  take this advice.  Promote yourself, but not at the expense of tearing someone else apart.  You will not accomplish anything by doing that.  Build your business on what you are capable of doing, and can offer to others.  Putting down the other guy only creates doubts about you.  There is no place for mud slinging in this business.  It doesn’t work for the Politicians and it won’t work for you.

The above cartoon appeared in the "New Britain Herald" on Sunday 11/04/06 

 

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Info about the author:

George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com

Posted by

George Souto
NMLS# 65149

C (860) 573-1308
CALL 7 Days/Wk
Fax (860) 760-6891

Email Me
About Me
My Blog

I am a Mortgage Loan Officer who can assist you with all your mortgage & refinancing needs in
CT, RI, MA, NH, and a FL Licensed Lender

I can assist you with your Conventional,
FHA, CHFA, VA, USDA, & 203K loan programs.

I reside in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Haddam. E. Haddam, Higganum, Chester, Essex, Deep River.

 

Comments (43)

Eddy Martinez
Nationwide Funding Group - Highland Park, CA
George you are the man........... enough said
Nov 07, 2006 04:59 AM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
They are closing.....  yippie... lol   I just hate politics....
Nov 07, 2006 07:09 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Mary, having strong values goes a long way to not falling into these traps.

Tony, they tear people down down thinking that it will lift them up, but it always does the opposite. 

Ron, I am afriad that you might be right. They will probably go right into the next campaign as soon as this one is over.

Cheyl, I will to.

Nov 07, 2006 07:11 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Karen, my mother-in-law use to say that all the time, and get very angry when she heard someone putting someone else down.

Sonia, that is a great saying, I love it "Use competition to improve your self, not your self to make your competition look bad!" I wish I had put that into my blog. I am glad that it at least can show up in your comment.

Rob, it is like it is contagious, it just keeps on spreading all over the place. That is why those of us that realize it need to not be a part of it.

Bryant, as always you hit it on the head we need to be successful on my own merits.  Couldn't agree more.

Nov 07, 2006 07:27 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jennifer, to bad that the people that do this don't realize that it is themselves that they are making look bad.

Monika, another great way of seeing this, "Weakness"

Jeff C., the sad thing is that it doesn't have to fly.

Peter, glad you agree, and can see what I was trying to say.

Nov 07, 2006 07:33 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Chris, in politics, pay backs play even a bigger roll than people realize.

Leo, always nice to have another Loan Officer in Connecticut stop by.

Eddy, I have been enjoying your blogs.

Angela, maybe we can get a referendum on that on the ballot.

Jeff B., it is almost over, but unfortunally the next campaign is around the corner.

Nov 07, 2006 07:47 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

"Mortgage George"

Man I am so sorry. My "real life" has been cutting into my RainTime...This is a timely and well needed post...No crap (mud) slinging for me...I might get some on my lovely shoes...I bought them last night with your money...LOL.

TLW "The Lovely Wife"...I have new crap free shoes...ROAR!

Nov 07, 2006 09:48 AM
RALPH ROBERTS
RALPH ROBERTS REAL ESTATE MACOMB COUNTY - Sterling Heights, MI

Great post George. I worked the polls today and will be very happy when its all said and done. Everyone should focus on their achievements and not what the competition has NOT done.

Nov 07, 2006 10:18 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
I'm sorry I had missed your post George, but Rich sent us back to read - Love your advice about not using your competitors name - it is so true and such a valuable piece of information.  People in our community respect us because we have NEVER said one bad or mean word about our competitors. 
Nov 07, 2006 11:39 AM
Norm Fisher
Royal LePage Saskatoon Real Estate - Saskatoon, SK

George,

 You are so right on so many levels.  I am normally suspicious of agents who tread upon other agents.  Nine times out of ten it's simple jealousy speaking.  They're not doing much business and they figure the next agent must be a crook because they're successful.  Bad mouthing seldom come off as positive.

Regarding politics in the US? It is friggin' nasty isn't it?  I can't stand Jennifer Granholm and I really know nothing about her except all those nasty things the other dude is saying.  I could never cut it in that line of work. If stuff like that was running about me on TV, I'm sure I wouldn't make it.  Makes you wonder why anyone with half a brain would run for office.

Nov 07, 2006 01:02 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

TLW, your to much. I am glad that my money went to a worth cause:>

Ralph, that makes two of us who worked the election today. I am the Republican Head Moderator in my town and we were a test case today for the new voting machines that all the towns in the State will be using next year. What a paper work nightmare, I just got in at 12:30 am, and I have been at town hall since 4:30 this morning. Longggg day. It really cut in to my AR time....LOL

Nov 07, 2006 03:56 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rick & Ines, this is why I enjoy reading a lot of the blogs here on AR. Most of the people on here like yourselves are looking to build their business on what they can do, and not on what the other guy can't. Talking bad about others nevers gets you any where.

Norm very true, jealousy plays a lot into that type of behavior. 

Nov 07, 2006 04:02 PM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

THANKS SO MUCH for this post. This is my father's golden rule when he owned his business and I pretty much take after him.

cheers,

 cindy

i stage & redeisgn to sell, live and work in san francisco bay area!
cindy@staged4more.com
www.staged4more.com
http://stagingtipsandmore.blog.com/   

 

Nov 08, 2006 06:05 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Cindy, my wife is from San Mateo. The Bay Area is one of my favorite places.
Nov 08, 2006 07:01 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
I find that bad mouthing a competitor only gives him free advertising, while making you look bad.
Nov 13, 2006 09:45 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Randy, you are right, nothing good comes from puting someone down to try to build yourself up, people see through that.
Nov 14, 2006 11:39 AM
Lance & Elaine Wells
Connect Realty Boise Eagle Idaho - Eagle, ID
We completely agree, Our real estate and mortgage business in not traditional and we sometimes get unhappy resonses when we talk about things as we se them from our desk.
Nov 18, 2006 02:52 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Unfortunately Lance & Elaine, some people think they can build their business by putting other people down, but we can't let them drag us down into the mud with them.
Nov 18, 2006 03:34 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Cheryl I do not know yet, but I do know that I DO NOT want to see another Clinton in the White House.
Oct 02, 2007 03:56 AM
Seth Callen
Farmers Insurance - Lawton, OK
Great post.  I agree with you about the mudslinging.   Overall, the kind of results that you could generate with those negative tactics will not be quality or repeat business anyway.  
Oct 03, 2007 02:01 AM