Sellers can gain a competitive edge by studying the research of the psychology of home buying. According to Smart Money’s David Rout, subtle factors can be deal breakers in today’s buyer’s market. You and I know that a bad paint floor in a room can be rectified by a few coats of paint. Research shows that subtle factors like these can be deal breakers.
A study from the University of Texas really may surprise you. It turns out that listings that boast renovations like “new paint, new carpet, and/or roof work actually end up with lower sales prices. Buyers become suspicious and may wonder what is being covered up.
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