We're the first brokerage in Gainesville to prominently feature important price per square foot, property tax, and last sale information. We believe that home buyers should have easy access to publicly available information rather than hiding it like most of our competitors.
While the National Association of Realtors's Realtor.com has recently added price per square foot to all listings, our local board decided it would be a smart move to remove it from the MLS. Why you ask? Frankly, we don't know or care.
Allison Ables Real Estate uses price per square foot IN CONJUNCTION with other information to help customers make intelligent real estate decisions. It's just another metric - like age, bedrooms, bathrooms, ceiling height, type/quality of construction...
After our MLS ambushed us we were pretty frustrated and sent our ninja programmer into the basement to look for a solution. A few hours later he emerged with "Real Estate Uncensored." Not only have we added price per square foot back, you can also see the average asking price per square foot for the neighborhood in addition to property taxes, and the last qualified sale date and price on the same page without visiting an external government site.
When comparing Gainesville FL condos (especially condos in the same development), price per square foot is the FIRST thing our agents look at. Perhaps we just like finding our customers the best deals and greatest value. Do our competitors and uninformed buyers really think that new carpet and fresh paint is worth an extra $30,000? What do banks and lenders think?
The "NEW" Realtor.com
Now that grandpappy Realtor.com (not to mention Zillow and all other aggregators) has found price per square foot, property taxes, and last sale information to be important to buyers - can Realtors and Brokers keep hiding it online? Can boards and MLS's continue to make it difficult to find?