Some real estate agents say and do crazy things sometimes that leaves one scratching their head. Here is what I ran across this week in my daily travels:
- I was browsing the MLS for luxury homes for sale for a potential buyer who may be relocating to the Greater Cleveland, Ohio and I noticed almost all the photos were sideways -- that's right baby...90 degree turned. Even a novice computer user knows about that little icon called "ROTATE" but how most all of these photos ended up turned completely sideways is beyond me. Perhaps this listing agent read Seth Godin's Purple Cow book and decided they wanted their photos to really stand out. While it's bad for any priced home, this home was a very expensive home. I always ask: Where in the world is the seller in all this mess?
- In the MLS, there is a field named "Directions:". The entry made by the listing agent was:
Say it ain't so Joe! Really? Really Really? Duh! Why waste the effort to even put anything in if that is all you are going to do. This is either laziness at its absolute finest or perhaps a stroke of genius. I vote for the former.
- I showed a property last week and the listing agent called me up and immediately told me: "The seller is ready to sell!"
I thought to myself, self: The home is listed in the MLS for sale, so obviously the seller wants to sell (one can only hope), there is a For Sale sign in the front yard, etc., and you need to tell me this because why? As in perhaps last week the seller wasn't ready to sell? Perhaps a fortune cookie told them: Now is the time to sell!
- There is a field in the MLS that only agents/brokers can see, aptly named: "Broker's Remarks". One property I was perusing said: "Price is firm, but all offers will be considered." I wish I had access to my first-order predicate logic theorem prover algorithm I wrote in the artificial language named Lisp back in the 1980s in my Computer Science undergraduate studies so I could run this sentence through. What is it? Is the price firm...or...will you consider an offer less than asking price? I'll just leave this as an exercise to the reader!
- I was driving by a home today and noticed one of those really eye-popping, catchy, snazzy riders, you know, the kind with all jagged edges that makes it look like a comic book excerpt....and it said:
"New Low Price"
Really? Really Really? Joe...say it ain't so again...
I betcha even consumers that aren't and haven't been in the market to buy a home over the past three years could guess that home values have decreased steadily (or dropped off a cliff in some areas), so this is like so old news...and why don't you just smack a buyer who may be driving by across the face and give them the first impression that this home is one that no one has yet purchased and the seller needs to provide yet another incentive, so this potential buyer's impression is automatically skewed. What about a buyer that pulls up with their agent to see it for the first time -- boy...now isn't that a welcoming sign. In short, a listing agent and seller would be wise to really understand why a home isn't selling and to rectify these issue(s) and price is only one aspect, but unfortunately, it's the predominant or only tool used by many agents. Thorough home preparation (deferred maintenance, de=cluttering, neutralizing, cosmetic makeovers, home staging, and in some cases, minor to moderate renovation), let alone stunning photographs, virtual tours, exterior curb appeal and the like.
Gotta love real estate.