Platform Pro a Drag & Drop Wordpress Framework by Pagelines

Real Estate Technology with agentlabs

PageLines The conversation about Wordpress and what it can do has shifted to how best to optimize it. Now the question becomes what framework should you develop your site around. If your confused let us shed some light.

Wordpress is the underlying "code/framework" that powers your site (think of it as the frame of a car).  As such you should have chosen a control or optimizing "framework" (think of it as the engine). The "Engine/framework" is what we are covering here today ... the steroid induced design and development code needed to make your website truly outstanding.

This space is currently dominated by either Thesis or Genesis.  Well make room for Platform Pro by Pagelines.  Though they are new to frameworks they are not new to themes and are definitely worth the mention and write up.

To truly understand the power of Platform Pro check out the video (below) and better yet download a copy today!

In their words: Full Article (Pagelines) Before Platform you were left with three choices when building a site: custom-coding, wysiwyg editors, and themes. These all have their problems:
  • Coding – Very technical in nature, and hard to maintain.
  • Wysiwyg – Need to be built & designed primarily by the user. This costs time and often sacrifices code quality and design.
  • Themes – Often require custom code and knowledge of WordPress to customize.

Platform was engineered to solve these problems by combining the best aspects of all three. It is as plug-and-play as a theme, as easy to customize as a wysiwig interface, and extremely extendable so custom code can be added in seconds.

  1. Plug-and-Play Sections are pre-designed pieces of web design, which can be very complex (e.g. a feature slider, navigation, carousel, etc..). All the code remains contained and managed by the section API; so all you ever see is a simple drag and drop interface and options.
  2. Control Sections can be toggled on or off on a page-by-page basis and add their own post-types and options. This means total control of every page on your site.
  3. Performance Sections load their code (for example, Javascript), only on pages where they are used and according to best-practices. This greatly improves performance.
  4. Development Can be created and modified by designers in the Base child theme. This means designers can add or alter the drag & drop sections in seconds.
  5. Simple Sections add standard html markup and custom hooks (for extending functionality). This cuts down on a lot of code while giving you more functionality at the same time.

PageLines Introduces: Platform Pro from Shaun Boyte on Vimeo.

Comments (7)

MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I wish I understood this better; thank you for educating me.

Oct 17, 2010 08:24 PM
Peggy Hughes/pha logistix, inc.
pha logistix inc - San Francisco, CA

me too... I kind of understand what you're saying, but not completely. However, I thank you for posting.

Oct 17, 2010 09:14 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks James, this will definitely be worth looking into.  Will check it out.

Oct 17, 2010 11:35 PM
James Chai
agentlabs - Manhattan, NY
Real Estate Websites

Michelle - We will put out more post that cover Wordpress, Frameworks & Themes. Be sure to subscribe to our AR blog to be notified.  

Peggy - see response above

Gabe - Always a pleasure.

Oct 18, 2010 06:21 AM
Jim Anderson
RE/MAX Vision - Chicago, IL

Sounds good but what about Headway?  Looks like they have been out longer.  How do they compare?

Oct 28, 2010 06:04 AM
James Chai
agentlabs - Manhattan, NY
Real Estate Websites

Jim - Headway is another option.  It comes down comfort level of your developer (or yourself).  They both work and good options.  

Nov 01, 2010 05:45 AM

Hey James, if you like to try out another WordPress Framework, we just released the WordPress Framework Xtreme One with the complete flexibility to create your layout with just some clicks and drag and drop, no coding required.

It also includes many features like 12 unique widgets, including 6 different sliders easy to implement. Able to add teaser and footer with dynamical created widget areas in 28 layout variations and up to 5 columns. More details and a complete list of the features can be found on

It would be great if you could check it out!

I hope you and your readers going to enjoy Xtreme One!

Dec 08, 2010 12:45 AM