Is e-mail marketing dead?

By
Services for Real Estate Pros with Guru Real Estate Flyers

 

Real Estate E-mail Marketing

 

By Bruno Roldan - www.gururealestatemarketing.com

On the 31st of August I wrote a post on some of the very best SEO posts on Active Rain called the Rainer's SEO guide.

Having just finished posting, I thought to my self. With so many posts written on SEO and so many good ones, it is clear some of us on AR are being successful in ranking our websites in search engines.

However, how is this traffic being converted?

Effective copy writing is important and there are also many articles written about this on Active Rain -

How about the good old e-mail marketing and staying top off mind? I did a good search on e-mail marketing to do a possible review on the best e-mail marketing posts on Active Rain and found VERY few posts on e-mail marketing compared to SEO.

I then did a search for an e-mail marketing group, guess what? I didn't find any!! For this reason I started the E-mail Marketing Group in hope that we can all post our experiences and learn from this still very powerful advertising medium.

 


 

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Comments (22)

Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl
Bruno,  I don't know about your market but I am inundated by so much email stuff that I delete everything unsolicited first and then read the 5 emails I have left.  I think it's part of the be where everybody isn't and everybody is definitely in peoples email in boxes right now.
Sep 02, 2007 02:15 AM
Nancy Brenner
Referral Associates of Georgia, Inc. - Roswell, GA
Roswell Georgia Real Estate Agent
I joined your group.  With very little experience under my belt, I doubt that I'll be able to contribute very much (sorry).  I'm hoping to learn lots, though.  Thanks
Sep 02, 2007 02:18 AM
Charles McDonald®
Charlottesville Solutions - Charlottesville, VA
REALTOR®, Principal Broker®, Owner
Seems that the spam filters are getting better. Even if you send out a newsletter... I get tons of newsletters and actually do not have time to read them.
Sep 02, 2007 02:19 AM
Paul Moye
Benchmark Realty - Franklin, TN
Broker, GRI, SRES
The prolifiration of e-Flyers has the delete buttons going wild. They are more eco friendly than printed flers but still just as effective or should I say in effective. Other linking tools and crawlers are also more sophisticated on the search engines making things we were doing a year ago obsolete.
Sep 02, 2007 02:22 AM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

I would never suggest spamming :) - I think good old spam act compliant e-mail marketing is still very effective. The ability to measure open rates, test tag lines and so on makes it very interesting to me. 

I receive various market updates from my Realtor that I 100% agreed to receive and they are quite informative.

I subscribe to various blogs via e-mail and I love checking them out in the mornings. 

Of course i get a TON of Junk e-mail but i use GMAIL which sorts all of this for me :) 

 

Sep 02, 2007 02:22 AM
» Bill Burress Nationwide Mortgage Originator
» Bill Burress Nationwide Mortgage Originator - Fort Myers, FL

Spamming is a concern for the legit business person.  We certainly don't want to get nailed by the spamming police.

Sep 02, 2007 02:25 AM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Hi Dana,

Indeed Constant Contact and icontact i think are the two best ways to stay in touch with your network and with prospective clients.

Sep 02, 2007 02:42 AM
Yvonne Beal
Realty World Carolina Properties/NC Fine Living - Chapel Hill, NC
Chatham County Real Estate Expert
I am VERY interested in this topic and would love to hear some reviews of email marketing services/methods.  I use eflyers but I often question the effectiveness of them and wonder if it's a waste of money.  Looking forward to more discussions on this topic.
Sep 02, 2007 03:36 AM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Thanks Yvonne :) -

I think im going to start with a glossary for the new group :) 

Sep 02, 2007 04:02 AM
Armando Rodriguez
QUEST REALTY SERVICES - Orlando, FL
Orlando Homes 4 Sale, Real Estate Broker-GRI

Thanks for the info. I believe SEO does work.

Really informative.

Sep 02, 2007 01:14 PM
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes
I don't think that email marketing is dead. It depends on the method and the companies that being used to send out the emails. So many have been blacklisted. I also find that emailing in bulk is effective if and inly if the recipient is being directed to a landing page.
Sep 02, 2007 06:08 PM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON
Indeed landing pages are a must!
Sep 03, 2007 12:40 PM
Debbie & Rick Miller
Paradise Realty of SW FL LLC - Fort Myers Beach, FL
Fort Myers Beach Real Estate

Bruno,

Definately need a glossary because I don't know what a landing page is. I'm curious too about whether e-mails are effective.

Sep 03, 2007 03:29 PM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Hi Debbie,

Heres the glossary :) http://activerain.com/blogsview/192270/E-mail-Marketing-Glossary

and landing page is in it :)

Sep 03, 2007 03:42 PM
Debbie & Rick Miller
Paradise Realty of SW FL LLC - Fort Myers Beach, FL
Fort Myers Beach Real Estate

Thanks for the info Bruno.

Sep 03, 2007 03:50 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team
Bruno thanks for sharing I will check out this group and the concept.  I was sending out newsletters but decided it wasn't working for.  My contact list is not that hugh that I get results from it.  I am building it up but it is not there yet.  I will research this and come back to it.  Thanks for sharing.
Sep 11, 2007 08:05 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team
Bruno thanks for sharing I will check out this group and the concept.  I was sending out newsletters but decided it wasn't working for.  My contact list is not that hugh that I get results from it.  I am building it up but it is not there yet.  I will research this and come back to it.  Thanks for sharing.
Sep 11, 2007 08:05 PM
Find a Notary Public needAnotary
QEC Internet Services - Long Beach, CA
You might want to move to a more professional solution.  www.QuickEasyContact.com is an easy to use bulk marketing solution that allows you to create professional looking emails and campaigns HTML without knowing any programming.  When you use email services provided by your Internet service provider, you have no ability to protect you clients’ email addressees.  This could crate a liability issue, it is not professional and there is no ability to track the metrics of the campaign.
Nov 14, 2007 04:50 PM
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Bruno - I love email marketing.  It has been hugely effective in my business.  Sometime we spend a lot of time trying to get new clients and forget that our client database is gold.

Mar 18, 2010 06:49 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bruno I stubled on this post here four years later I would be interested to know what you would say today about e-mail marketing?:)))

Jul 31, 2011 01:52 PM