Four Lessons Learned From Leisure Suits and History.

Once Upon A Time. . .

People believed leisure suits, contrast stiching and elephant collars made you look cool and tee-refic.

Men and some women believed women shouldn't vote.

Black, brown and other colors were unequal.

If you were pregnant, it was OK to smoke and drink.  It was also forgivable to drink and drive, as long as you made it home without hitting anyone.

Jonathan Livingston Seagull was as popular, and proclaimed as profound as today's Who Moved My Cheese and The Clue Train Manifesto.

In sales, sincere questions were answered with a manipulative question -- "How much is it?, "How much did you want spend?"

The world was once flat, Kings and Kings ruled, and if you were sick, they'd drain your blood to cure you. Etc.

The list of things once believed, but now disproved and seemingly stupid, grows and grows, and there's no end in sight. Even today's new truths will be disproved shortly.  I think this is true because technological advances are accelerating both the discovery and sharing of new experience, knowledge, and understanding.   You can learn just about anything if you Google it. And now, with a few keystrokes, you can ask all your friends and certifiable experts, questions on just about anything - and they'll answer.  New ideas travel at the speed-of-light now, and it doesn't matter if we like it or not, or we believe it or not.  It just happens anyway.

I'm not just talking about big world-wide ah ha's, although there are plenty of those.  I'm talking about our individual and personal beliefs and expectations; how we treat others and how we want to be treated, how we sell to others and how we prefer to be sold,  how we want to be understood and how we strive to understand others,  how we prefer to communicate, how we solve, how we share, and other personal preferences.  I'm also talking about how we use new knowledge, experience, and understanding to succeed in a chaotic, ever changing society.

Today.

We're living and working in a trust starved, don't sell me and don't BS society.  How and where we communicate, connect, prospect, persuade and sell is radically different.  If we approach our business with attitudes and actions based on yesteryear's fashions and bygone cultural preferences, we're doomed.  There's a reason men don't wear leisure suits anymore.  Same thing applies to outdated business practices.

Here are four examples of what I'm talking about - CLICK HERE TO READ THE REST.

Thanks.