Will your client remember you years later because of the card you gave them?
Seriously, I can only think of three cards that were given to me years ago that I remember vividly.
One was made of wood veneer and was from a man that owned a lumber company. This was presented to me in the early 80's. Back then something like that was truly original.
The second presented to me in the late 80's was a white card that was 4" x 4" that had a family crest and the name below.The rest of the room was empty so the person could write a note or phone number on it. I loved this one because it looked very European and screamed high class!
The third card was a white card with the name embossed across the top and the phone and address in light gray near the bottom. I was at an event in Phoenix and a lady there gave me this one. I really liked how it was embossed without color. It just felt nice. It looked rich and elegant.
Funny how these three cards have stuck in my head all these years. I think I still have them somewhere in a box up in my Mom's attic. I did put a little thought in my present card by using a caricature of me so I will never grow old. Just imagine...me old and I will never have to change my picture. Now it has become my logo. People do recognize it in our area. I think I will use it in different ways from using the best features of the other cards I liked. I could emboss my logo on a white card and use the gray type. I still love that idea.
Here's one I found called a growing business card. That's quite unique! I could make one of these using Bluegrass seed from Central Kentucky. Maybe from a Kentucky horse farm.
As professionals we all spend time on a business plan and then working our business. The business card is an afterthought and others put it together for us. Do you want someone to remember you long after you hand them your card? Spend the time to set yourself apart from the pack. First impressions are sometimes the only time we have with a new person. Present your card like it is a part of you that represents your style and character.
In a class a few months back on Chinese and Japanese culture we were told to present the card in both hands turned toward the recipient like a gift. That simple gesture stuck in my brain! I do that now with my cards to everyone. I want them to remember how I presented it to them. I want that moment to stick in their heads! Wow! A Kentucky Realtor! I want to be legendary not just ordinary. I want them to remember my card years from now. I know it's just a thought, but I am spinning it out there. Are you working on this too?
Lizette Fitzpatrick - Baby Boomer Real Estate Relocation Specialist with Prudential Don Foster in Richmond, Kentucky.
Rated number #1 featured Kentucky Realtor on Activerain.com and Localism.com. Publisher/Author for the only Central Kentucky email newsletter on local real estate listings and sold properties, Kentucky relocation, local events, homeowner information and fun! For more information on Lizette, Kentucky Horse Farms, Prudential Don Foster, Madison County, Fayette County, Richmond or Lexington, Kentucky click on Lizette.us.
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