Is Your Business Card Legendary or Just Ordinary?

By
Real Estate Broker/Owner with Lizette Realty - Richmond KY 205403

Will your client remember you years later because of the card you gave them?

Seriously, I can only think of three cards that were given to me years ago that I remember vividly.

One was made of wood veneer and was from a man that owned a lumber company. This was presented to me in the early 80's. Back then something like that was truly original.

The second presented to me in the late 80's was a white card that was 4" x 4" that had a family crest and the name below.The rest of the room was empty so the person could write a note or phone number on it. I loved this one because it looked very European and screamed high class!

The third card was a white card with the name embossed across the top and the phone and address in light gray near the bottom. I was at an event in Phoenix and a lady there gave me this one. I really liked how it was embossed without color. It just felt nice. It looked rich and elegant.

Funny how these three cards have stuck in my head all these years. I think I still have them somewhere in a box up in my Mom's attic. I did put a little thought in my present card by using a caricature of me so I will never grow old. Just imagine...me old and I will never have to change my picture. Now it has become my logo. People do recognize it in our area.  I think I will use it in different ways from using the best features of the other cards I liked. I could emboss my logo on a white card and use the gray type. I still love that idea.

Here's one I found called a growing business card. That's quite unique! I could make one of these using Bluegrass seed from Central Kentucky. Maybe from a Kentucky horse farm.

As professionals we all spend time on a business plan and then working our business. The business card is an afterthought and others put it together for us. Do you want someone to remember you long after you hand them your card? Spend the time to set yourself apart from the pack. First impressions are sometimes the only time we have with a new person. Present your card like it is a part of you that represents your style and character. 

In a class a few months back on Chinese and Japanese culture we were told to present the card in both hands turned toward the recipient like a gift. That simple gesture stuck in my brain! I do that now with my cards to everyone. I want them to remember how I presented it to them. I want that moment to stick in their heads! Wow! A Kentucky Realtor! I want to be legendary not just ordinary.  I want them to remember my card years from now. I know it's just a thought, but I am spinning it out there. Are you working on this too?

 

Lizette Fitzpatrick - Baby Boomer Real Estate Relocation Specialist with Prudential Don Foster in Richmond, Kentucky.

Rated number #1 featured Kentucky Realtor on Activerain.com and Localism.com. Publisher/Author for the only Central Kentucky email newsletter on local real estate listings and sold properties, Kentucky relocation, local events, homeowner information and fun! For more information on Lizette, Kentucky Horse Farms, Prudential Don Foster, Madison County, Fayette County, Richmond or Lexington, Kentucky click on Lizette.us.

See for yourself what Lizette's extraordinary clients have to say about their Kentucky real estate experience.

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Rainmaker
207,865
Erby Crofutt
B4 U Close Home Inspections&Radon Testing (www.b4uclose.com) - Lexington, KY
The Central Kentucky Home Inspector, Lexington KY

In my line, I leave stacks of my card a lot of different places.

  1. Real estate offices
  2. Mortgage brokers
  3. Bulletin boards,
  4. Restaurants
  5. Grocery stores
  6. Gas stations,
  7. etc

I've got mine set up on heavy stock as a business card/flyer on one side and a billboard with picture on the other.  I leave the billboard side facing up/out when leaving cards.  It gets picked up.

Kinda skewed because of the size configuration but you get the idea.

Kentucky Home Inspector Business Card

Sep 03, 2007 02:20 AM #19
Rainmaker
185,697
Irina Netchaev
Pasadena Views Real Estate Team, Inc. - Pasadena, CA
Pasadena CA Real Estate

Lizette, at our last AR get together a week or so ago, some of us had a spirited discussion on whether or not to include photos on the business cards.  Your business card solves that dilemma.  I never heard about presenting the card with both hands.  I like that.  Will try it out.

By the way, I absolutely loved your art website. You are very, very talented!!!

Sep 03, 2007 03:39 PM #20
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876
Thanks Lizette - I feel the love!! :-) Now that I know you were an artist in a past life, do you still offer that as a  service for a fee?  I know I could sure use some graphic ideas from time to time and would be willing to utilize your talents if available?  In particular, I am working on our new album (cd) coming out soon and haven't even began the art-work or contracted that out yet! Could use some help to make it legendary!! LMK! 
Sep 03, 2007 05:38 PM #21
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Erby - You should have more business than you can handle. It will leave you no time to go fishing.

Irina - Thanks! I agree it does solve the picture on the card dilema. I just wanted mine to be timeless.

Brad - I still do some of my art when I have time. I have a moto ...if you can take a picture of something why paint it. Hmmm..a cd cover might be cool enough to bring me out of retirement. We can talk about it.

Sep 04, 2007 01:30 PM #22
Rainmaker
207,865
Erby Crofutt
B4 U Close Home Inspections&Radon Testing (www.b4uclose.com) - Lexington, KY
The Central Kentucky Home Inspector, Lexington KY

Quite frankly, I've been very blessed this summer.  I was turing away business up until a week ago.  But then Labor Day week has always been slow.

And there's always time for fishing, family, etc.  I just schdule it appropriately.

That's some really neat art you have there.  I like it.  Unfortuantely, I have a hard time drawing a stick figure, let alone something someone would recognize.

 

Sep 04, 2007 09:13 PM #23
Rainer
236,422
Susie Roscoe
Signature Realty Associates - Brandon, FL
Real Estate Specialist | Brandon, FL
Love it Lizette!!  It's so original...very stylish...very YOU!!  Mine are not anything special right now...maybe I'll have to work on them though.  THIS has inspired me for sure!!
Sep 04, 2007 10:31 PM #24
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Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Creative business card?  That may take more than a little thought for me since I tend to be conservative in my presentation.  I use all the new wave of technology, but my utilization is not really flashy.  What we do must also be reflective of our personality
Sep 04, 2007 10:51 PM #25
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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I will take you upon that!  I am about 4 months away from crossing that bridge, I will definitely contact you soon to see what we might be able to work out.  Thanks Lizette, you're the best!!  :-)  We always used photos in the past, it's time for something different.  You can check out the other CD covers at my personal Blog located at www.BradAndersohnMusic.Blogspot.com you'll see that every album we've done used photos, even the Realtor Blues.  

Is Your CD Cover Legendary or Just Ordinary?

You got me really thinking now Lizette, thanks!  

Sep 05, 2007 02:10 AM #26
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Erby - I'm not too good at drawing either. I do like to paint and design. Although I haven't done much of it since being in real estate.

Susie - We inspire each other! If you change yours send me one...

Karen - I understand your thought on this. Our marketing materials are a reflection of our personalities. I would think that my clients see that I am fun-loving like my logo. It has put them at ease that I am approachable I think.

Brad - I'd love to help you if I can. I'm not a famous artist (at least not till I'm dead). I took a look around your Rock blog! You are REALLY good! I would have been one of those head-banging groupies down on the front row back then. I used to go watch my brother play in his band. I usually took the pictures at the gig. Life was sure simple then....your previous wild hairdo is in style now again!    

 

 

Sep 05, 2007 02:57 AM #27
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876
Hey Headbanger Lizette! LOL! :-)  Artist, Photographer, Realtor, is there anything you don't do? hehehe:)  Thanks for the rocking compliment!  The hair thing?  Not sure it would go over well with my clients and the customers I work with, besides, it's getting a little grayer these days! LOL  The song "Realtor Blues" has David Sikes singing it, do you remember the band Boston?  He was the Bass Player before they split up. He also co-wrote "Amanda".  He could have just as easily named it "Lizette" .  :-)
Sep 05, 2007 12:17 PM #28
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes
Brad - I have worked in all kind of jobs. My next will be and an author. I liked Boston but didn't get to see them in concert. 'Amanda' was a good tune. I think your clients and customers would love a new rockerhairdo on you!
Sep 05, 2007 01:09 PM #29
Rainer
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abka defg
Fountain Hills, AZ
That growing business card is very unique. I love Brad's card too (lol). There are a lot of great idea here. I use a 2-sided business card that I get a lot of compliments on. Of course there is the occassional frustration because you can't write on the back of it. I have also see people use cd business cards. Honestly though I can't remember ever putting one in my computer to see what was on it.
Sep 07, 2007 01:21 AM #30
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes
Bonny - I know there are so many ideas here that it's hard to focus on just one. Funny about the CD ones...I haven't opened any of them either!!
Sep 09, 2007 01:47 AM #31
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes
Erica - I'm like you! I could never understand why  new agents just went along with the pack with their cards and also using the broker's domain website email.
Sep 21, 2007 04:53 PM #33
Rainmaker
207,865
Erby Crofutt
B4 U Close Home Inspections&Radon Testing (www.b4uclose.com) - Lexington, KY
The Central Kentucky Home Inspector, Lexington KY

In regards to using the broker's domain e-mail, y'all might want to read this blog I put up a while ago.  Some of you may have already readi it.

"How Not to Lose Leads & Referrals"

I hope it gave some food for thought on how they are doing business.

I'd bet they go along with the pack busines cards and using the broker's domain website e-mail just because they don't know any better and don't want to "make waves".  Who knows!

I thought about using the CD business cards but couldn't find anyone who'd actually ever stuck one in their computer and read it.

Sep 22, 2007 01:11 AM #34
Rainmaker
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Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Real Estate and me

So How do you like my Business card? It reflects the way I feel right now. Ha

Sep 22, 2007 04:41 PM #35
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Erby - I guess I did the right thing purely by accident. I'm the same way about the CD's...I never check them out.

Alan - I love your card...so original and you look so serene!

Sep 24, 2007 07:14 AM #36
Rainmaker
1,257,314
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

You should see me after I have had a good banana bath.

Lisette: I know that Fitzpatrick is your maidan name but you may be interested to know that the Kirkpatricks and Fitzpatricks have a long friendly history. Besides ancient times in Scottland, more recently my Great Grandmother (dads grandmother) was a Fitzpatrick who married a Kirkpatrick. They told her she gave up her Fitz for a Kirk. Ha

Sep 24, 2007 07:49 AM #37
Rainer
18,157
John Dye
Terapak Realty & Management - Milwaukee, WI

I really like that your favorite business cards are simple and elegant.  Some people forget this and try to pack way too much information on their business cards.  People are now so saturated with information 24-7 that a simple, blank space means a lot.  One of my favorite cards was a simple picture of a realtor, his name, and phone number.  That's it.  No title, no company...  Nothing.  Basic, but I still remember it to this day. 

Great post Lizette, I will remember your post next time I need to design business cards.

John Dye

Sep 24, 2007 07:58 AM #38
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Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Alan - That's almost like marrying your cousin. Which is done quite often in the South. In the end we will all find out we are related anyway. See...you and I are related because of all the mixing and matching.

John - I agree with you. I have one card that I use for my art business that is merely my signature sideways corner to corner on the front in black on either white or a color background. Then I just jot down what I want them to know on the back. Phone number or website.  

Sep 25, 2007 04:50 AM #39
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