Dear Mr. and Mrs. Seller,
It is important for you to know that, according to the National Association of Realtors (NAR), only 2% of buyers found the home they purchased at an open house. Please know that I am holding your house open today as a way to meet prospective buyer clients, not necessarily sell your home. If you want an open house to sell your home, then perhaps I should hold another house open and then tell the visitors about your home. I know this may sound surprising, but these are simply the facts.
I think as Real Estate agents we need to educate our clients more on what does and doesn't sell a home. You can market the home and hold as many open houses as you would like but, really, to get a home sold it comes down to 3 things: price - location - condition.
If your home is in pristine condition in a fabulous location and your home is still not getting showings and/or an offer, guess what!? It's time for a price change! It really is as simple as that!! In today's market with the economy as it is, I know "price change" are two very scary words to hear. House prices are already at all-time lows so I understand even considering lowering the price can make your stomach turn. However, what I always tell my buyers, you really are better off to take a loss on the home you're selling in order to get in the new home you're purchasing because, really, you will never see a better time to buy. In a few years when the market is in full recovery mode and you already have equity built in in addition to still only paying 4% in interest, you will forget all about the few thousand dollars you had to bring to closing and realize that was the best decision you could have made. Now is not the time to make money on the sell of your home; most are just happy to break even.