I've been harping on this one with my clients for well over a year now (albeit without any solid proof) and now it has been confirmed. Many of the most popular Facebook games and apps are sharing your personal data with marketers and internet-tracking services.
I've encouraged my clients to avoid these games simply because when you sign on to them, there's a message that comes up letting you know that you're allowing "the application" access to your data, friends list, etc. Umm...please explain why this information is necessary to play a game?
Social media isn't really that complicated...unless you make it complicated. These distractions-with-a-purpose mostly serve to complicate things. Approach social media forums and apps with caution. Protect yourself.
Below is a short video commentary, along with the article from CNN.com, that I hope will help you navigate these waters. I'm not saying avoid them all...just think before you act:)
For more marqeting advice, consulting, and assistance with style, visit me at www.marqeteer.com. Cheers!
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