E-mail Marketing Glossary - for the New E-mail Marketing Group -

Services for Real Estate Pros with Guru Real Estate Flyers

Real Estate E-mail Marketing Glossary -

By Bruno Roldan www.gururealestatemarketing.com


Join the real estate e-mail marketing group -

Having just written the post "Is e-mail marketing dead?" and announcing the new e-mail marketing group, I thought a good way of starting the group would by creating a glossary for the most common used words in e-mail marketing.


The following are links to definitions i have found online - most from wikipidea:

  1. A/B split
  2. Above the fold
  3. Attachment
  4. Autoresponder
  5. Blacklist
  6. Bounce message
  7. Bounce rate
  8. Call to action
  10. clickthrough rate
  11. Conversion
  12. Double opt-in
  13. Email harvesting
  14. HTML message
  15. Impression
  16. Landing page
  17. Open rate
  18. Opt-in
  19. Opt-out
  20. Personalization
  21. Phishing
  22. Plain text
  23. Spam
  24. Unsubscribe

As this e-mail marketing group matures im sure the glossary will keep growing.


Free Real Estate Software Initiative. Free Virtual Tours and Real Estate Flyer Software

Help me keep the Free Real Estate Software Initiative up and running by:

Visiting my Real Estate Marketing Blog

Visiting my Real Estate Products Shop

Writting Real Estate Marketing Articles for www.gururealestatemarketing.com (valuable link back to your page ;) )

Commenting on posts on www.gururealestatemarketing.com

Recomending products for my Real Estate Product Shop

Checking out my SEO services (currently under development)

Recommending improvements for the Free Real Estate Software Initiative.

Linking to one of my websites:

www.gururealestateflyers.com free real estate flyer software

www.guruhomevisions.com free virtual tour software


Comments (2)

Christopher Myers
Orlando Property Group - Orlando, FL
Greater Orlando and Central Florida Real Estate
I'll check out the flyers creator.  Thanks.
Sep 02, 2007 02:16 PM
Matthew Rosov
Amerisave Mortgage Corporation - Laurel, MD
Certified Mortgage Planning Specialist
Thanks for the information.  Tag for later!
Sep 03, 2007 12:02 AM