E-mail Marketing Glossary - for the New E-mail Marketing Group -

By
Services for Real Estate Pros with Guru Real Estate Flyers

Real Estate E-mail Marketing Glossary -

By Bruno Roldan www.gururealestatemarketing.com

 

Join the real estate e-mail marketing group -

Having just written the post "Is e-mail marketing dead?" and announcing the new e-mail marketing group, I thought a good way of starting the group would by creating a glossary for the most common used words in e-mail marketing.

 

The following are links to definitions i have found online - most from wikipidea:

  1. A/B split
  2. Above the fold
  3. Attachment
  4. Autoresponder
  5. Blacklist
  6. Bounce message
  7. Bounce rate
  8. Call to action
  9. CAN-SPAM
  10. clickthrough rate
  11. Conversion
  12. Double opt-in
  13. Email harvesting
  14. HTML message
  15. Impression
  16. Landing page
  17. Open rate
  18. Opt-in
  19. Opt-out
  20. Personalization
  21. Phishing
  22. Plain text
  23. Spam
  24. Unsubscribe

As this e-mail marketing group matures im sure the glossary will keep growing.

 


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Comments (2)

Christopher Myers
Orlando Property Group - Orlando, FL
Greater Orlando and Central Florida Real Estate
I'll check out the flyers creator.  Thanks.
Sep 02, 2007 02:16 PM
Matthew Rosov
Amerisave Mortgage Corporation - Laurel, MD
Certified Mortgage Planning Specialist
Thanks for the information.  Tag for later!
Sep 03, 2007 12:02 AM