Don't just brand your burger, proof I can blog about anything (better late than never)

By
Real Estate Broker/Owner with Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area

Well I missed the actual contest on Blogging About Anything, because I just saw it. I decided that I liked it enough to do it anyway even without the points credit. Basically Charles Buell wanted us to blog about something under our kitchen sink to prove that we could write about anything.

I ventured underneath my kitchen cabinet and came across a hamburger brander that my husband had gotten for his birthday a few years back. I am sure that either Missy Caulk has one in her house or would really like to add it to her Michigan collection.

Brand yourself

Branding is important to any real estate agent out there. With so much competition it is often hard to set yourself apart from everyone else with a license.

A lot of people think that branding is the same thing as marketing. Marketing is a fast message for now but branding is actually a much slower process that builds over a long period of time. When you are branding yourself or your business you must be constant and the same in your message. Even in the worst market, if you have done a good job of branding then John Q Public already knows that you are the best and will do the job that you say you will.  If you do brand yourself right, in the long run you spend less money on marketing. You must decide "Who you are" and "What you are going to be". Choose a slogan or slogo that will tell others who you are. Decide on something and be consistent with that brand.

Who are you? What is your brand? Are you consistent in your branding or are you constantly marketing?

 

 

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Rainmaker
147,487
Krista Lombardi
Prudential Calfornia Realty - San Diego, CA

Very clever!  Just the title caught my eye asap:)

Oct 19, 2010 04:53 PM #2
Rainmaker
248,247
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Lisa: Question is have either of you been branded with the brander?

Oct 19, 2010 04:59 PM #3
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Tni: I would like to hope that won't happen. Hope all our online efforts are paying off.

Oct 19, 2010 05:01 PM #4
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Krista: Thanks, I thought it was a funny thing to write about under my sink. LOL

Matt: I have only branded hamburgers, steak and a grilled cheese sandwich with it.

Oct 19, 2010 05:02 PM #5
Rainer
41,405
Carly Gonzalez
Compass RE Texas LLC - Austin, TX
Carstin Team

LOL.  That's awesome that you found that under your kitchen sink!

Oct 19, 2010 05:12 PM #6
Rainmaker
217,840
Christine McDaniel
Keller Williams Indy Metro West - Avon, IN
Broker Associate

Lisa,

You are so right about branding not being the marketing of the moment.  I also liked your title!

Oct 19, 2010 05:40 PM #7
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Carly,

Seems hubby has gone from the outdoor grill container to under the sink lol

Oct 20, 2010 02:26 AM #8
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Christine:

Thanks, it just came to me and sounded fun. Have a great day.

Oct 20, 2010 02:27 AM #9
Rainer
26,953
L. Ludlow
Keller Williams Charlotte,NC Ballantyne Office - Monroe, NC
Team Ludlow Realty

Leave it to your hubby to have that under the kitchen sink. I will take my burger without the branded M on it. lol

Oct 20, 2010 02:29 AM #10
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Ok Larry, I will make sure you get the burned or one the dog licked on before the branded Michigan ones. LOL

Oct 20, 2010 02:42 AM #11
Ambassador
920,801
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Very cool, no I don't have one,  but you bet I am going to get one. As if I don't have enough stuff with MICHIGAN on it.

 

Oct 20, 2010 02:17 PM #12
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Missy;

If I ever see another, I will put it in the mail to you.

Oct 20, 2010 02:36 PM #13
Ambassador
2,305,947
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Hmmm... is there a company that makes those with all 50 states on them?  Interesting.

Yes, I believe you can blog anything.

Oct 20, 2010 02:42 PM #14
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Judi:

I will have to look into that. I bought that one for hubby at a NCAA sports store. And thanks, I try hard. I have lots of blogging idols to look up to.....

Oct 20, 2010 02:51 PM #15
Rainer
5,301
Kelly Risch
Keller Willliams Clients Choice Realty - Colorado Springs, CO

Very catchy headline, but excellent information especially for new agents like myself.  When getting started branding is so important.  The hard part is making the decision of who and what.

Oct 20, 2010 03:12 PM #16
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Kelly,

WELCOME. Congrats on being a new agent. It is hard to market yourself if you don't actually stay consistent and brand yourself.

Oct 20, 2010 03:27 PM #17
Rainmaker
400,727
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Lisa - I didnt know about this contest either but I did just read the post about it from Debe Maxwell. You both did a great job about blogging about the items under your sink. :-)

Oct 21, 2010 02:46 AM #18
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

John:

I wish I had not missed it but hey that is ok

Oct 21, 2010 04:36 AM #19
Ambassador
2,370,878
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Lisa and this post is a great plug and featured at one of my favorite groups ...

Activerain & Member (Plugs)

"Happy Halloween" 2010 by Robert Swetz

VB ;~)

Oct 31, 2010 05:32 AM #20
Rainer
127,875
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

Thanks Robert,

I appreciate the compliment. Have a great Halloween evening.

Oct 31, 2010 09:11 AM #21
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Lisa Ludlow Archer

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