Are you a creator, critic, joiner, spectator or are you in a coma? Great post on the 5 social media roles. I am a huge creator and critic for sure.
In Social Media there are pretty much five roles you will find yourself or others in.
Creator - Blogging, Podcasting or Tweeting
Critic - Reviewing and Replying
Joiner - Just updating a profile
Spectator - Read blogs, a lurker
In a Coma - Do nothing, oblivious to it all, cannot figure out why anyone would waste any of their life with any of this stuff
In being top of mind with two way conversations and getting the most out of the search engines you want to be a Creator (4 blogs a month, 7 tweets a week) and a Critic, a regular commenter and active with replies.
The new social media can also be compared to older forms of advertising and communication. Look at it this way:
Old: Telegram New: Twitter
Old: High School Yearbook New: Facebook, a Yearbook on Steroids
Old: Rolodex New: LinkedIn
Old: Television New: YouTube
also check out Google TV
Old: Newspaper New: Blogs
Old: Encyclopedia Britannica and the Yellow Pages New: Google
Also the shortest shelf life is twittering a bit of communication and the LONGEST shelf life is blogging, so keep blogging. People will find you eventually and what your write.
Here are some BONUS Social Media Tool links for your reference. Enjoy.
http://www.pitchengine.com/ - brings press releases into the web 2.0 world
http://www.twellow.com/ - helps you find people to follow on Twitter
http://www.forrester.com/Groundswell/profile_tool.html - find out the nature of your target market.
http://twitter.grader.com/ - great for comparing your twitter profile to another
http://alerts.grader.com/ - helps you manage alerts and updates
http://www.bloggrader.com/ - compare your blog to others and find out what you can do to make it better.
http://spredfast.com/ - social media management platform.
http://www.tweetdeck.com/ - aggregates multiple social media platforms into one interface.
http://tweetmeme.com/ - encourages users to post your content in social media.
http://checkusernames.com - see where your user name is available in the social media space.
http://ping.fm/ - post your content across multiple social media sites.
http://exectweets.com/ - Find executives using twitter. Some good monitoring tools
http://addictomatic.com/ - lets you see buzz across multiple SM sites all at once.
http://socialmention.com/ - receive daily alerts on you, your competitors, and industry
http://wiki.kenburbary.com/ - helpful wiki of monitoring tools
http://objectivemarketer.com - Social Media Marketing and Analytics
http://www.twithawk.com/ - Find people you want to engage on Twitter
http://twittercounter.com/ - statistics for how well your Twitter account is performing
http://klout.com/ - Find influencers in your space
http://www.hootsuite.com - similar to tweetdeck, but I like it better - great for realtime engagement and monitoring of twitter and like 1000 other things
http://www.radian6.com - paid monitoring tool, but extremely powerful - can give you SOV and covers all social media
http://www.blastfollow.com - awesome way to follow people based on a hashtag. Very useful when I got to conferences or events
http://www.technorati.com - aggregrator of top blogs
http://www.wefollow.com - an oldie but goodie (similar to twellow)