The Psychology of Selling a Home

Real Estate Agent with Prudential Network Realty

As a seller (and as a seller’s agent) the main purpose is to overcome any objections a potential buyer may express. In order to do this, a seller must wear a lot of different hats and walk in a number of different shoes. That is of course assuming that your long term goal, hopefully not to long term, is to sell your home. The short term goal however, is to anticipate these objections and then address them before they actually end up losing a buyer for you. In order to do this you must first understand and realize that potential buyers have no emotional attachment to YOUR home. Therefore, in order for you to be able to impartially anticipate buyer’s objections, you must find it within yourself to eliminate or at least minimize your own emotional attachment. For some, this is an easy task but if you have lived in your home for a number of years, watched your children grow there and have many fond memories of living in the home, it may not be so simple. This is one reason it is a good idea to employ the services of an impartial professional, such as a real estate agent or a staging professional.

The task is to analyze your home from as many perspectives of a buyer as you can and then make as many adjustments as possible. The objective then, is to stage your home so as to create the opportunity for a buyer to develop immediate emotional attachment to your home. This is assuming of course, that your home fits the general requirements of a potential buyer. This sounds like an impossible task and in reality you will not be able to anticipate and address every possible objection. But the more you are able to accomplish this, the more quickly you will sell your home. 

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I specialize in St. Augustine real estate and helping home buyers and sellers achieve their real estate goals. If you are looking for St. Augustine homes or properties in St. Augustine, please utilize the valuable tools that I have assembled on my website to assist you. Click here to search the MLS for St. Augustine homes for sale and St. Johns County property. Saint Johns County Homes For Sale is your one-stop-shop for St Augustine real estate, Palm Coast real estate and PonteVedra real estate. Or contact me to represent you as your "Single Agent" realtor!


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William Whitson

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