Real Estate is about Promoting!

Real Estate Agent with Real Estate

There`s an old saying "Getting to the Top is Easy,staying there is another story". We`ve been fortunate and i`d like to share some of our marketing strategies.

Below is a list of ideas you may wish to incorporate into you`re marketing system:

1- Contact former clients every quarter to say "Hello".I know this may sound corny to many,but I assure you people appreciate these calls, it shows you care.

2- Quarterly Newsletters,informing past clients ofReal Estate conditions that you`re observing.

3- Magnetic Football Schedules. I don`t know about where you live,but Texas is Football Country! These magnets have a tremendous shelf life.

4- You`re clients are the greatest "marketing tool". Whenever I do a listing presentation, I hand out a sheet of telephone numbers for our prospective sellers to contact after we leave.

5- Attend School Functions.                                                                                                                        
6- Frequent local businesses. Restaurants,Walgreen's,Dry Cleaners and Hair Stylists.                                                                                                                                                   
Real Estate is not "Rocket Science' it`s a people business no matter what some Guru`s Preach! Remember,promoting yourself each day will yield results!


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Sharon "Toni" Brown
Exit Realty United - South Ozone Park, NY
South Ozone Park - New York City Real Estate
Great post Mark,  I don't live in Football Country but I leave a list of local community resources and I volunteer at a local church.  It's great for marketing but mostly it's just a good thing to do. 
Sep 03, 2007 03:31 AM #1
Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate

It is about getting in front of people.  Thanks Mark for sharing. 

Sep 03, 2007 03:31 AM #2
Christopher Myers
Orlando Property Group - Orlando, FL
Greater Orlando and Central Florida Real Estate
Exactly!  Most of the great classes I attend are not about anything new.  They just keep enforcing the basics which work so incredibly well.  Thanks!
Sep 03, 2007 03:36 AM #3
Nora Adkins
Realty Executives - Tucson, AZ
I agree, the the most successful agents are getting most of their business through referrals!
Sep 03, 2007 03:51 AM #4
Jason Romrell
Business Attorney and Success Advisor - Los Angeles, CA

I'm not in sales, but I see y'all working hard every day.  I think your list is GREAT...but a word of caution from the consumer side.  This point can backfire: "Contact former clients every quarter to say "Hello".I know this may sound corny to many,but I assure you people appreciate these calls, it shows you care."

I don't ever want a realtor to "just say hello" to me if I know or feel there is an ulterior motive, such as lining their pocket with a fat commission.  Developing real friendships and being kidn to people without the overt expectation of a commission or "sale" is what I like.  I don't want to feel like I'm on someone's calendar just so they don't lose a sale.  Even if you're calling to tell me about market conditions or last nights Bronco game, I'll appreciate that more than a secret agenda.  :)

Sep 03, 2007 03:54 AM #5
Salt Spring Island real estate agent Scott Simmons
One Percent Realty Vancouver Island - Salt Spring Island, BC
Good post it is like being a politician with the signs and all. I look at it as if I'm running for Mayor.
Sep 03, 2007 04:36 AM #6
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