There`s an old saying "Getting to the Top is Easy,staying there is another story". We`ve been fortunate and i`d like to share some of our marketing strategies.
Below is a list of ideas you may wish to incorporate into you`re marketing system:
1- Contact former clients every quarter to say "Hello".I know this may sound corny to many,but I assure you people appreciate these calls, it shows you care.
2- Quarterly Newsletters,informing past clients ofReal Estate conditions that you`re observing.
3- Magnetic Football Schedules. I don`t know about where you live,but Texas is Football Country! These magnets have a tremendous shelf life.
4- You`re clients are the greatest "marketing tool". Whenever I do a listing presentation, I hand out a sheet of telephone numbers for our prospective sellers to contact after we leave.
5- Attend School Functions.
6- Frequent local businesses. Restaurants,Walgreen's,Dry Cleaners and Hair Stylists.
Real Estate is not "Rocket Science' it`s a people business no matter what some Guru`s Preach! Remember,promoting yourself each day will yield results!
I'm not in sales, but I see y'all working hard every day. I think your list is GREAT...but a word of caution from the consumer side. This point can backfire: "Contact former clients every quarter to say "Hello".I know this may sound corny to many,but I assure you people appreciate these calls, it shows you care."
I don't ever want a realtor to "just say hello" to me if I know or feel there is an ulterior motive, such as lining their pocket with a fat commission. Developing real friendships and being kidn to people without the overt expectation of a commission or "sale" is what I like. I don't want to feel like I'm on someone's calendar just so they don't lose a sale. Even if you're calling to tell me about market conditions or last nights Bronco game, I'll appreciate that more than a secret agenda. :)
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