TRICK or TREAT?

By
Real Estate Agent with Exit Real Estate Professionals

 

Is your MLS description a TRICK or a TREAT?  A TRICK disappoints buyers when they arrive at the home . . . a TREAT surprises them with, not only what was promised, but something extra!  

 

Here is an example of a TRICK. (and although the wording is not exact, it is similar to a home I actually saw a few years ago) 

 

“This charming 1915 home offers two large main-floor bedrooms  with an additional bedroom on the second floor.”  This home did have two sizable main floor bedrooms.  The third?  It was an attic bedroom that could only be accessed through  pull-down stairs!  Even my daughter who is only 4’11” could only stand up straight in the center two feet of the roof line!  Quite the TRICK to lure us to the home!  

 

The listing could, however, have been worded, “This charming 1915 home offers two large main-floor bedrooms. Plenty of easily accessible, heated storage.”  Buyers are attracted to storage and the space might delight a young family whose children could claim the bonus space as their hideaway!  What a TREAT!  

 

Here in Spokane, Washington, we are lucky to have many Craftsman, bungalow and historical homes for sale.  Through the years, people have remodeled and re-designated areas to fit their particular needs.  When describing these unique homes, it is tempting to exaggerate the number of rooms and true living space.  I always remind myself that it is better to let an  unexpected nook be a delightful surprise that you didn’t mention, rather than a disappointment because it was misrepresented in the listing!

 

Call me today to help you find a home that will be a true TREAT for your family!

 


 

jack-0-lantern

Valerie Baker

Exit Real Estate Professionals

509-496-6938

valeriebaker@comcast.net

simply real estate

 

Comments (10)

Erika Rogers
Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT
St George Utah Real Estate & Relocation Specialist

Nice post, I've shown too many "tricks" lately and I don't like it.  I certainly do enjoy it when I come across a "treat"

Oct 23, 2010 12:08 PM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Erika - Thanks!  I totally agree. They just waste everyone's time.  A great treat for me would be having all my colors show up on AR . . .one of these days I will master it! :)

Oct 23, 2010 12:16 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

You wonder what agents are thinking when they mislead.  There is no point drawing people to features that don't exist.  You are right.  Better to undersell than disappoint.

Oct 23, 2010 12:17 PM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Jane - Maybe they think no one will notice?  :) Or maybe they are just trying to lure in unattached buyers.  But who wants to work with an agent who lies or exaggerates? 

Oct 23, 2010 03:22 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Very nice, Valerie. We should definitely find the "treat" when advertising our listings.

Oct 24, 2010 04:48 AM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Lottie - Thanks! By the way, like the new picture!  Definitely a treat! :)

Oct 24, 2010 05:55 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Nice post!  I love the Halloween imagery - you are absolutely right, it's all in the expectations.  Better to underpromise and overdeliver!

Oct 25, 2010 06:18 PM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Susan - Isn't it funny how expectations effect our impressions?

Oct 26, 2010 06:22 AM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Valerie, love your seasonal application to real estate.  Here I thought I was gonna be reading another post about a local Holloween event.  Don't care for the tricks, but if there are treats I'd rather have them disclosed than hidden.

Oct 27, 2010 03:19 AM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Leah - We definitely want to disclose the major treats, but when I see small details mentioned in the MLS, it simply makes me wonder if that is all the house has to offer! I have seen homes boasting "original stained glass windows" to find only two tiny ones in the whole house.  Somewhat disappointing . . .but they would have been a delight to unexpectedly find!

Oct 27, 2010 04:15 AM