Every once in a while we meet someone who inspires us to do our best. I have found this to be true more often than not with clients who truly need my expertise and use it. Conversely, I have had clients who, while they profess to need my professional input, believe that they know better.
The phone call I received said that they had found me through the internet and felt a connection. They wanted advice as to what they needed to do to sell the house and what I thought the market value would be. I worked hard to put together my presentation and give them a well researched market price. I met with them ready to do my best work. I was prepared. I had done my homework. I had experience in this particular situation, so I knew what it would take. The seller was also prepared...to contradict every suggestion I gave, including price. I was met with "no" at every suggested preparation to maximize their net. I responded that it was fine if they did not want to do anything; we would simply take that into account in our asking price. The response was no again; the seller wanted to ask top dollar. When I explained what we would do to market the property I was instructed to advertise in the local paper and to promote the challenging location as an advantage, methods that went against everything I knew would contribute to receiving an offer. We have dropped the price, but too late to have an impact. I am discouraged with this listing because I know what we should be doing to sell the property and the seller simply won't allow it. Now we will be playing catch-up the rest of the listing period. In the end, I am sure she will give it to someone else, thinking that I didn't do my job.
The antithesis to this listing is the one I am still working on. It was a referral from a long time friend and colleague. I love this couple! They allowed me to get to know them and understand their situation and motivation. They explained their home without bias...good and bad. They want my input and are listening. I think they will end up moving to their new home and allow me to do any upgrades I feel are necessary, price it competitively then market the home effectively. It is a wonderful home in a good location. While dated in it's decorating, it has been well kept. I am eager to do my best for this couple, because they are allowing it. What a great feeling!
Sellers should understand that they are paying for our expertise. We want to help. We want to make a sellers experience a great one. We want buyers waiting in line to view the sellers home and write an offer. We do this by using our experience and knowledge of the market. We work hard to keep current with what is required of all parties. The internet has dramatically changed marketing. The laws have dramatically changed; sellers need to understand how to keep liability to a minimum. Buyers ability to purchase has dramatically changed; it is important for sellers to understand what is expected of them.
We all have the same goal - to make the selling experience the smoothest and most positive experience it can be. Let's work as a team!