In a previous post I used tools at compete.com to compare traffic rankings of the websites for companies based in Washington State. The websites are broken down into two categories: (1) those serving up NWMLS listing data only and (2) those serving up listing data from multiple states. I haven't found anyone challenging result from compete.com and below are updated graphs for the month of July (made available mid-August).
1. NWMLS ONLY WEBSITES
We're the blue line and very please with our increased traffic. Most of the other sites display a gradual increase of traffic, which may seem unusual. We're accustomed to seeing more visitors over the summer months than any other season. When the August data is available in a couple of weeks, we expect these graphs to level off at about the same numbers you see here.
2. MULTI STATE WEBSITES
The multi-state websites demonstrate a similar gradual increase of traffic. Available information for the month of August indicates consistent growth for themlsonline.com and also a consistent decline of traffic for redfin.com. This may be explained by themlsonline.com's consistent "pay-per-click" advertising and the fading of redfin.com's recent publicity.
Please comment and let us know if these trends are consistent with activity in your market area.
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