We talked in an earlier blog about how to conduct a good PPC campaign. This post will help you write PPC ads that get results.
Perhaps the most important thing about your little three-line ad (they're also called "listings") is the headline. You have just five words to grab a searcher's attention, so use them wisely. You can use a headline akin to "Sherman Oaks Homes for Sale," but don't be afraid of creating a headline that offers a benefit to the person who clicks: "Free Virtual Tours Sherman Oaks."
The two lines below your headline -- the description -- gives you more room to tout. You really shouldn't use more than 25 words, however, so you're going to have to be succinct. Succinct with benefits.
Here are some examples:
- "Affordable Sherman Oaks homes. Free consultation with 25-year Sherman Oaks Realtor."
- "Buy a home in Sherman Oaks, California. Search affordable homes, condos and income property."
It's a good idea to put some of your keywords in your ad, as evidenced in the first example above (Keyword: Sherman Oaks homes).
You should write different ads for the same keywords. This will allow you to test which ads bring you new clients. You'll want to dominate your PPC campaign with those ads that bring you clients not just traffic. You'll need to study your PPC stats and analytics to see which ads bring you the best return on your investment.
Writing real estate PPC ads and their headlines is a true art. Talk to the PPC experts at RealtyTech.com about creating an affordable and effective pay-per-click advertising campaign for your real estate business. Buyers and sellers already are looking at your competitors' PPC ads; let us help them start clicking on yours.
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