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Trouble in Beverly Hills

By
Education & Training with Borino Productions

Lex is a newer agent in Beverly Hills, California. He needed listings quickly so he got the Expired PLUS system. But he ran into some questions and issues. For example, his broker wouldn’t let him use the sale guarantee: “I will sell your house in 90 days or I’ll sell it for free”.

It’s not uncommon. And I understand that many brokers and owners try to protect you from working for free. Make sense. BUT… there is more to it. So Lex and I spent some time going over his questions, including:

  • Should you really allow sellers to cancel the listing anytime?
  • Your broker wouldn’t allow the 90-day guarantee. Now what? And frankly, you don’t want to work for free.
  • If I were to start again here is the first thing I would do.
  • Why the size of your marketing plan doesn’t matter that much.
  • Easy ways to keep the expireds organized.

Check out the latest X-Plus podcast – and please leave your questions and comments. Enjoy!

Latest Expired PLUS Podcast MP3

Borino
www.ExpiredPLUS.com

Comments (4)

Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Borino, you had me at the title! I just had to read this post. So we are waiting to see what happens with this broker. Is there a Part II?

Oct 25, 2010 03:35 PM
Borino - The Real Estate Coach
Borino Productions - Falls Church, VA

Not yet, Sharon. But I'm curious myself what wil Lex do. I'll post if I find out.

 

Borino

Oct 25, 2010 03:45 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Perhaps the Broker should have been teaching their agents about marketing that works AND you make some money.

Oct 26, 2010 04:03 PM
Borino - The Real Estate Coach
Borino Productions - Falls Church, VA

Yep, that's exactly my point, Evelyn. Use the guarantee, get the listings, make money. I have tons of agents do just that every day!

Borino

Oct 26, 2010 04:59 PM