As a social media coach, this is a topic that is quickly coming the the forefront of marketing trends. This is an excellent post on the barcodes and offers some great suggestions on how to use them.
Quick question, have you ever seen one of these barcodes?
<= Scan Me
with your Iphone, Android or other smart phone
If you've got a Iphone, Android or other smart phone, you most likely have an "app" that can scan barcodes. This barcode is a specialized barcode, as it is made to scan information directly into the contact manager of most smart phones.
Encoded in the above barcode is the following information:
Redlands, CA 92374
Jeffery is a Social Media and Offline marketing expert and coach
When you scan the barcode, your information is automatically imported into the phone and the user can "add contact, show map, call you, send email". (I have an Android phone) One click, and your information is in their phone! This makes it super easy to get your complete contact information into the hands of a smart phone user.
You might be saying, "So what's this got to do with me?" I always try to make it as EASY as possible to get my information into the hands of my clients or future clients. The barcodes are fairly new, and could be seen as something "fun" to try. If I place my barcode on a flyer and/or a business card, 9 times out of ten, it will get scanned, and it will be shown to friends. Imagine a few friends or friends of clients grabbing your card and scanning in YOUR contact information!
I found a person on Fiverr.com that will generate a QR code barcode for $5 in an .eps (Adobe Illustrator vector file) that can be used for printing on sign riders, flyers, business cards or whatever. The .eps file is a high resolution file that can be enlarged and/or printed without pixelization, and is required by most print shops.
The next set of business cards you have printed, ditch that calendar on the back and put your "Code" there instead!