Scan Me, Baby!

Services for Real Estate Pros with Marketing with Kate

As a social media coach, this is a topic that is quickly coming the the forefront of marketing trends.   This is an excellent post on the barcodes and offers some great suggestions on how to use them.

Original content by Jeffery Newton

Quick question, have you ever seen one of these barcodes?

Scan me into your Smart Phone <= Scan Me
with your Iphone, Android or other smart phone

If you've got a Iphone, Android or other smart phone, you most likely have an "app" that can scan barcodes. This barcode is a specialized barcode, as it is made to scan information directly into the contact manager of most smart phones.

Encoded in the above barcode is the following information:

Phone #:
Address 2:
  Jeffery Newton
909 855-7608
Redlands, CA 92374
Jeffery is a Social Media and Offline marketing expert and coach

When you scan the barcode, your information is automatically imported into the phone and the user can "add contact, show map, call you, send email". (I have an Android phone) One click, and your information is in their phone! This makes it super easy to get your complete contact information into the hands of a smart phone user.

You might be saying, "So what's this got to do with me?" I always try to make it as EASY as possible to get my information into the hands of my clients or future clients. The barcodes are fairly new, and could be seen as something "fun" to try. If I place my barcode on a flyer and/or a business card, 9 times out of ten, it will get scanned, and it will be shown to friends. Imagine a few friends or friends of clients grabbing your card and scanning in YOUR contact information!

I found a person on that will generate a QR code barcode for $5 in an .eps (Adobe Illustrator vector file) that can be used for printing on sign riders, flyers, business cards or whatever. The .eps file is a high resolution file that can be enlarged and/or printed without pixelization, and is required by most print shops.

The next set of business cards you have printed, ditch that calendar on the back and put your "Code" there instead!

Posted by

I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

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Comments (7)

James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Now that is useful information

Oct 25, 2010 09:41 PM
Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

I have just started getting into the QR Codes...Love it!  Thanks for reposting, I hadn't thought of putting the code on my business cards...

Oct 25, 2010 09:48 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Kate, more and more they're out there.  A novelty at this point but it'll be catching on as their ability to be captured improves.  I haven't been able to scan one at any distance like a sale sign for instance.  It will only get better as time progresses I feel.  Go QR. 

Oct 26, 2010 04:12 AM
Jeffery Newton
Redlands, CA

@Kevin -- Scanning at a distance, or to put it better, enlarging the barcode without pixelization so it CAN be scanned at a distance. That was the problem I was running into.  

My local print shop didn't want to accept my barcode artwork file (.png format) because the resolution wasn't good enough.  I found this person on Fiverr to convert the file to a high res .eps vector file and my business cards will be arriving on Friday!

I also stepped up the viral marketing -- I had the cards printed on "mini cards" (1.10" x 2.75") from and will pass them out from the little keychain holder.

Oct 26, 2010 05:17 AM
Not a real person
San Diego, CA

And to think that my phone simply makes and receives phone calls. ☺☻☻☺

Oct 26, 2010 05:30 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Kate,

Interesting post.

Those things still look goofy to me.

When I start using them Im sure I will fall in love with the whole notion


Oct 26, 2010 06:28 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

James, Amy, Kevin, Russel (you crack me up), Jeffrey and Phil - thanks for stopping by and commenting.  Indeed these things are goofy.  I find it interesting that people are lining up to get them, myself included.  scares me a little

Oct 26, 2010 07:40 PM