Musical Realtors...Looking for Magic?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

I have noticed over the last year that sellers have been looking for something magical to happen.

Sellers have been playing Musical Realtors!  Meaning sellers are skipping from one real estate agent to another hoping to sell.

The reason for the movement or playing Musical Realtors is in the  interviewing process.  Listing & Selling Homes www.FlexitRealty.com

The agent that represents your best interest needs to have more than a nice smile and pleasant personality.  Find out when and what you can expect from the real estate agent, before signing a listing contract.

The National Association of Realtors study on sellers selecting a Realtor is very revealing.  Over 80% of sellers use the first Realtor they meet!  This is like having a doctor tell you we have to amputate your leg!  Will you get a second opinion?  Or, just say, OK doctor "cut it off"!  You are, in most cases, dealing with your single largest asset.  Secondly, most people have an emotional attachment to their home as well. Combine your largest asset with emotional attachment and you need a professional that help you present your options and meet your goals.

I recently was involved in an interview process with four other agents to list a doctor's condo.  Two told the doctor the "sell price number she wanted to hear".  Another showed up without facts, figures or a marketing proposal.  The forth was from a large franchise company but neglected to share that the marketing and advertising was his responsibility, not the franchisor.

I used facts, figures and the current market conditions and presented a business approach to selling herThe right time, the right results www.FlexitRealty.com upscale condo.  The doctor listed and we sold.

The reason for this post is to alert sellers you have choices, options and opportunity to use the right real estate professional.  Make sure the real estate agent you choose is the right one for you and your property. 

For example:

  • Many agents have not sold condos. 
  • Others have not sold farms
  • Some have not sold inner city properties. 
  • Land or acreage selling is marketed differently from residential property.
  • Commercial and small business properties also require a different expertise.

Find out the experience level of the professional(s) you are interviewing.  Make sure the agent will communicate with you and together you can sell in any market.

Happy Selling.

For Personal Service, Call:  616-784-2360  EmailGaryWhite@FlexitRealty.com

Thanks for Stopping by...www.GaryLWhite.com

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. June Piper-Brandon 10/26/2010 02:43 AM
Topic:
ActiveRain Community
Location:
Michigan Kent County Forest Hills
Groups:
Realtors®
Michigan Realtors
Local Expert
Michigan Foreclosure and Short Sale News
Tags:
selling
selling faster
selling details
seller agents
seller behavior

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Rainer
143,951
Indera Coggins
Re/Max 100 - Dunkirk, MD

I am with you. However, sellers need to stick to their realtor and not jump from realtor to realtor. Just let your realtor know your concerns.

Oct 26, 2010 02:22 AM #1
Rainmaker
449,858
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Gary~  That is so true!  All Realtors are not created equal!  It is important to talk to a few and go with the one you are most comfortable with as well as the one that will get the job done! 

Oct 26, 2010 02:24 AM #2
Rainmaker
1,016,314
June Piper-Brandon
Long & Foster Hampden - Baltimore, MD
Piecing Dreams One Home at a Time

Gary, well said.  I have been farming expired listings lately and it really surprises me how some agents do or don't do business. 

Oct 26, 2010 02:40 AM #3
Rainmaker
1,073,964
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Indera, seems so simple when you know the facts.  When you are on the outside and anxious it becomes quite another factor.  Thanks for the comments Indera.

Oct 26, 2010 02:52 AM #4
Rainmaker
1,073,964
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Vicky, thanks for the comments, comfort and joy may be two different things when it comes to real estate!

Oct 26, 2010 02:53 AM #5
Rainmaker
1,073,964
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi June, it makes me surprised as well when I meet sellers and hear their stories.  We do have to remember there is always two sides to every story.  Thanks for the comments June.  We have something in your part of the country you would call a "Nor Easter" today.

Oct 26, 2010 02:56 AM #6
Rainmaker
1,521,898
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Very true, Gary. I found out a long time ago my charming personality worked in high school but not in real estate!

Oct 26, 2010 03:19 AM #7
Rainmaker
3,208,449
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Right Gary, what amazes us is when they do switch Realtors, and then lower their listing price substantially...why didn't they do that with their original agent?

Oct 26, 2010 03:37 AM #8
Rainmaker
3,248,420
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Gary

If we want to be the real estate professional that has their listing sold we have to list them correctly and communicate with the sellers. Thanks for sharing your insight, you are right on point.

Good luck and success.

Lou Ludwig

Oct 26, 2010 03:50 AM #9
Rainmaker
424,950
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Changing agents is an admission that the seller failed to do their homework in the first place.  Many sellers don't have a clue about how to go about selecting an agent who (a) knows how to price their property and (b) knows how to market it successfully.

Oct 26, 2010 04:26 AM #10
Rainer
30,210
Grace Culver
Michigan Homes Network - home advertising and search - Ferndale, MI
Advertising

I think it okay to shop around,, but should not committ to anyone until they have interviewed and found the right agent for them.

I am sure this is very frustrating for a realtor.

Oct 26, 2010 12:06 PM #11
Rainmaker
337,069
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Gary, I just relisted a house another agent had listed today.  I was amazed how when I showed up with the right information the seller was more at ease and ready to face some hard facts about our market and the options out there.

Oct 26, 2010 01:09 PM #12
Rainer
61,943
Chris Dugger
Real Estate Marketplace - Louisville KY - Louisville, KY
Louisville REALTOR

Gary ~ It seems like most agree here. I feel that many agents I come across try to reach beyond their area of expertise...whether geographically or by property type. When choosing which Realtors to contact, I suggest that they look at their current listings. Are they all over the place, or do they seem to focus in areas similar to the interested seller. "Selling Real Estate" is not a specialty...it's a profession. Within, there are many areas of expertise to consider!

Oct 26, 2010 01:51 PM #13
Rainmaker
1,073,964
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Thanks for all the great comments you have each touched on areas the create relationships based on information and knowledge.  The right agent and the right price are winning combinations when combined with a proven marketing program.  Thanks for your comments.

Oct 27, 2010 02:33 AM #14
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Rainmaker
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

Real Estate Services You can Trust!
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