Jump Into the Marketing Matrix with QR Codes!

By
Services for Real Estate Pros with AnotherME, LLC

With the onset of the recession and the downturn of housing sales, the real estate industry needs a new marketing strategy and that strategy is QR Codes.

I know what you are thinking. It took you a month to get comfortable with your Blackberry or iPhone and now there is something else to learn! When will it ever stop? The good news is probably never and QR Codes will be the next marketing bonanza for real estate.

Just what is a QR Code?
QR stands for "Quick Response" and it's all about retrieving information in a hurry! When you think about it, you can never put all you want to say about a piece of property on a flyer or a yard sign. A QR Code is a two-dimensionl barcode matrix and when scanned with a mobile phone, it can link you to a website, video or agent contact information all in a few seconds!

So, how does this help improve real estate marketing?
That's a great question and so here are three ways (and there are certainly others!) in which real estate agents can use QR Codes.

1. Lawn Signs. This is the most obvious way to use the QR Codes. Let's just say a potential buyer wants to look at a home but the agent is not available to show it. By using a QR Code on a lawn sign, they can can scan it and be directed to a virtual tour or slide show of the property along with other important information.

2. Property Flyers. This is also a good opportunity to use a QR Code. Usually, a flyer contains a plethera of information about the property (more than a For Sale sign would) and so this is an excellent way to direct them to a video about the property.

3. Business Cards. This is where I would suggest an agent add a QR Code to the back of the card. However, don't make the mistake of doing nothing more than linking your potential client back to a website that says the exact same thing as the business card. Get creative and upload a video about who you are. Link them to your Facebook or Twitter accounts. If you have a blog, take them there! My point is give them enough information so when they get closer to the time to buy or sell property, they will think about calling you!

Additionally, I did want to mention that QR Codes are real friendly with tracking the ROI from Direct Mail pieces. So you might want to look into that strategy if you do a mail campaign.

I hope this supplied some useful information for those of you who looking for new marketing strategies. If you are interested in reading more about QR Codes and their uses in real estate, take a look at this great article from Lani Rosales at AgentGenius.com.

And, oh by the way, just posted a video about QR Codes and their potential uses in real estate on AnotherMe.com. Take a look!

If you have questions about building your Social Media Marketing… but just don’t have an extra 2 or 3 hours to do it each month, call Patty Keller at AnotherMe 770-414-9393 for a personal quote for your business! Don’t Worry About It! A Real Estate Virtual Assistant can do this Internet stuff for you!

Ask about our Nardigras Discount!

Photo courtesy of tristan_roddis

 

 

 

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direct mail
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marketing strategy
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lawn signs
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Rainer
163,985
Matthew Johnson
Keller Williams Premier Realty - Woodbury, MN

I have been looking into this, thanks for sharing!

Oct 28, 2010 06:45 AM #1
Ambassador
890,574
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

There are a LOT of possibilities with QR codes...  The ideas aren't new, but the implementation is cooler...

Oct 28, 2010 02:58 PM #2
Rainmaker
422,838
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Patty - We're putting QR codes in our flyers and brochures, as well as on business cards, brochure boxes and sign riders.  I've already seen customers scan our codes, so I know it's being used by the public.  Implementation is the first step and acceptance by the public will follow.

Oct 28, 2010 03:06 PM #3
Rainmaker
82,077
Patty Keller
AnotherME, LLC - Atlanta, GA
AnotherMe - 770-414-9393 - RE Virtual Assistant

Mathew - good luck.  Here's a video with even more ideas that I posted on my website: http://ow.ly/31o4

Lane - this is right up your alley, cool, techy stuff!

 

Oct 29, 2010 12:55 AM #4
Rainmaker
82,077
Patty Keller
AnotherME, LLC - Atlanta, GA
AnotherMe - 770-414-9393 - RE Virtual Assistant

Eric - thanks for sharing your real life experiences and how they're working for you! I think QR codes are leading edge and glad to see the real estate community embrace this!

Oct 29, 2010 12:58 AM #5
Ambassador
685,867
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Hi Patty!  I'm excited about these too!  Whenever I talk about them to people their eyes glaze over and they get confused, so I'm working on a simple way to educated folks how to use them.  My fellow agents think I'm nuts but I don't care!

Oct 29, 2010 02:14 AM #6
Ambassador
697,547
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Patty, what a well written recap on some of the basics for QR Codes.  They are going to change how we do business (IMHO) because 1 - they are free and 2 - they are easy!! 

On another note YOU were MISSED at the Charlotte RainCamp!!!

 

Oct 29, 2010 04:21 PM #7
Rainmaker
1,492,953
Rick Obst
Eugene, OR

I'm seeing QR codes being blogged about in a number of places.  Thanks for your summary of what they are and how they can be used.  I'll have to start incorporati9ng them into my clients' marketing.

Nov 06, 2010 02:27 AM #8
Rainmaker
82,077
Patty Keller
AnotherME, LLC - Atlanta, GA
AnotherMe - 770-414-9393 - RE Virtual Assistant

Ann - just got back from NAR and we saw lots of QR codes and "QR" companies.  The younger generation gets it!

 

Thanks Pam - I went to RainCamp at NAR in New Orleans.  Got the info but missed all the great people in NC!  I have an idea for you... will call or email you later in the week!

 

Rick - I think you'll see more and more QR codes with the continued proliferation of smart phones!

Nov 08, 2010 02:06 AM #9
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