Sales Skills - Is Sufficient, Efficient

Real Estate Sales Representative with Sage Executive Group Real Estate

While pondering the definition of efficient, as a Factor that Causes Influence one might stumble across it's sister word - sufficient.

If Efficient refers to being effective without wasting time, effort or expense; and Sufficient is fulfilling a need or requirement without being abundant - when is it efficient to be sufficient?

A comparable I have often referred to is the difference between having an efficient engine that uses less gas vs. sufficient gas to travel to a destination. The two definitions are miles apart!

Clarification may be obtained by exploring efficient business models and their practices: Mr. Lube; McDonald's, FedEx, Tim Horton's.

Which business do you deal with on a regular basis due to their efficiencies - the experience is enjoyable - and which business would you avoid if given a competitive option, due to their focus on sufficiencies: Airlines, Bureaucracies, and Monopolies. (names have been withheld to protect the innocent)

It seems the new model for many international airlines is to provide sufficient service, so please, leave your baggage at home!

In dealing with the public, your family, friends and your clients - would your behaviour be classified as Sufficient, or Efficient?

Posted by

Sharon Lancaster

Real Estate and Marketing Professional

Homes From the Heart


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Victor Zuniga
Berkshire Hathaway Home Services California Properties - San Diego, CA

I would have to say that efficient is better than just sufficient. Although efficiency alone won't keep you on top unless you're continually improving. No such thing as being the same you're either getting better or getting worse.

Oct 26, 2010 09:02 AM #1
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX

I love words and sufficient to me implies the bare minimum required. That's just a subjective look but I try to be efficient with my clients and in the way I run my business too! Great post!

Oct 27, 2010 07:00 AM #2
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Sharon Lancaster

SRES, Realty Executives Okanagan
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