Converting FSBO's into clients

Real Estate Agent with Real Estate

If you go after FSBO's, here are some reasons why they need you.

1. Demonstrate the long list of all that's involved in marketing a property - from advertising and photography to negotiating and closing a deal

2. How you as an expert with all the tools, your network and the MLS will open the door wide for the world to see their property, where their efforts will amount to tiny and insignificant exposure

3. Explain to FSBOs that agents routinely land 27% more money for their clients' homes than FSBOs do, that 4 out of 5 FSBOs throw in the towel and agents regularly sell the homes several months sooner.

4. Offer them a free list of selling tips and marketing tools they could use, such as: listing on MLS, posting on FSBO websites or brochure boxes, for sale signs, open house signs, free school reports for buyers.

5. Be persistent. FSBOs are prone to tune you out and reject first. But as their frustration level rises in the following weeks.

The key is to be patient and lot's of follow up.


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Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
You have to be persistent. After awhile if their home is not selling they may realize they really do need help.
Sep 03, 2007 06:58 PM #1
Francisco Gonzalez
Century 21 Real Estate Alliance - Oakland, CA
Your Real Estate Consultant For Life
Keep in contact with FSBO  at least once a week,  eventually they'll need your help..
Sep 03, 2007 07:26 PM #2
» Bill Burress Nationwide Mortgage Originator
» Bill Burress Nationwide Mortgage Originator - Fort Myers, FL


I think persistence is the most important attribute when dealing with the FSBO.

Sep 03, 2007 10:56 PM #3
DDR Realty
DDR Realty - Newburgh, NY
Orange County NY
Thanks for sharing Mark. These are some sound reasons. And I agree that being persistent is the key.
Sep 03, 2007 11:40 PM #4
Cindy Seaton
Century 21, Beal - Bryan, TX
We just have to adhere to rules on spam and do-not-call lists while showing them our area of specialty.

Kind regards,
Cindy Seaton, REALTOR
Bryan, TX
Sep 04, 2007 06:59 AM #5
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent
some good advice I will try to use some of it myself on my next fsbo prospecting adventure---Bart
Mar 22, 2008 04:17 AM #6
Mechelle Shore
Keller Williams Realty Group - New Rochelle, NY
These are some great ideas, thanks for sharing
Apr 07, 2008 01:06 PM #7
Jacki & Jerry Shafer
The Shafer Real Estate Team, Keller Williams Louisville East - Crestwood, KY
The Shafer Team, Call 502-643-SOLD

Yes, I do agree that patience is the key.  Don't expect a home run the first time you go up to bat.  When they see you as just being helpful and friendly, they will eventually call you when they realize there's so much more to this than placing an ad in the paper!

Good post!




Apr 07, 2008 01:29 PM #8
Joel Sanders
Fizber - Ventura, IA

I prefer FSBO. There is much time to have and pay your house. And I like FSBO sites too. And I found really great site!!!!! It was called Fizber. I think the best service was real estate forms at

Jul 24, 2008 02:39 AM #9
Angie Brown
Anderson Real Estate - Anderson, SC
Real Estate

Thanks, I'm a new agent and I need all the advice I can get. I have found active rain very helpful.


Sep 26, 2008 03:15 PM #10
Carol Lee
Dilbeck Real Estate - Oak Park, CA
Realtor - Agoura, Oak Park, Westlake CA Homes

Where did you get the stats on how much more realtors can get for FSBO's?

Oct 09, 2008 01:39 PM #11
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