Cannibalism in Real Estate

Education & Training with Keller Williams Realty

Cannibalism In Real Estate       

 Our office has had a great time this week keeping count of mailers our agent partners are receiving from another franchise.  Not a RECRUITMENT piece, rather – an invitation to open yet another office for the franchise.

 This is funny to us for a few reasons:

  1.  Many of the agents who are receiving the mailers were once with that particular brand and were treated unfairly and poorly by the leader, to say the least. 
  2. Within a 6 mile radius, there are already 3 offices for this particular company, and they are losing market share (slowly but surely).  To quote my old pastor – anything with more than one head is a monster.
  3. Our investors are being sent mailers, and this is a big time no-no because it interferes legally with established franchise agreements.


To soar to higher heights, instead of trying to establish more offices, it may be a better strategy to care about the associates, help them build their careers, and as a result, success would be sure to follow.  After all, people don’t leave companies, they leave leaders.


Just sayin’ . . . 

Comments (4)

Roy Kelley
Retired - Gaithersburg, MD

I receive lots of recruiting emails from Keller Williams. Do you think they should stop?

 Blooming in Maryland.

Oct 27, 2010 03:59 AM
Wendy Betts
South Delta & S. Surrey Realtor

...don't you love it when they send the "invite" to your office address? Cheers, Wendy Betts - Vancouver BC

Oct 27, 2010 04:06 AM
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Seems to be the nature of our business...doesn't make it good, just makes it interesting.

Oct 27, 2010 04:06 AM
Paula Mosley

The whole point of the blog is that it is NOT a recruitment piece.  It is an invitation to open another office, thereby cannibalising the offices that are already open in the area.

And personally, yes -- I think emails are a terrible sales tool.  I think building relationships and establishing value is a much better way to make a sale - whether adding agents or selling widgets.  :)


Oct 27, 2010 04:14 AM