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Cannibalism in Real Estate

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Education & Training with Keller Williams Realty

Cannibalism In Real Estate       

 Our office has had a great time this week keeping count of mailers our agent partners are receiving from another franchise.  Not a RECRUITMENT piece, rather – an invitation to open yet another office for the franchise.

 This is funny to us for a few reasons:

  1.  Many of the agents who are receiving the mailers were once with that particular brand and were treated unfairly and poorly by the leader, to say the least. 
  2. Within a 6 mile radius, there are already 3 offices for this particular company, and they are losing market share (slowly but surely).  To quote my old pastor – anything with more than one head is a monster.
  3. Our investors are being sent mailers, and this is a big time no-no because it interferes legally with established franchise agreements.

 

To soar to higher heights, instead of trying to establish more offices, it may be a better strategy to care about the associates, help them build their careers, and as a result, success would be sure to follow.  After all, people don’t leave companies, they leave leaders.

 

Just sayin’ . . . 

Comments(3)

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Roy Kelley
Retired - Gaithersburg, MD

I receive lots of recruiting emails from Keller Williams. Do you think they should stop?

 Blooming in Maryland.

Oct 27, 2010 03:59 AM
Wendy Betts
RE/MAX PROGROUP - SOUTH DELTA /SOUTH SURREY & WHITE ROCK - Tsawwassen, BC
South Delta & S. Surrey Realtor

...don't you love it when they send the "invite" to your office address? Cheers, Wendy Betts - Vancouver BC

Oct 27, 2010 04:06 AM
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Seems to be the nature of our business...doesn't make it good, just makes it interesting.

Oct 27, 2010 04:06 AM