Cannibalism In Real Estate
Our office has had a great time this week keeping count of mailers our agent partners are receiving from another franchise. Not a RECRUITMENT piece, rather – an invitation to open yet another office for the franchise.
This is funny to us for a few reasons:
- Many of the agents who are receiving the mailers were once with that particular brand and were treated unfairly and poorly by the leader, to say the least.
- Within a 6 mile radius, there are already 3 offices for this particular company, and they are losing market share (slowly but surely). To quote my old pastor – anything with more than one head is a monster.
- Our investors are being sent mailers, and this is a big time no-no because it interferes legally with established franchise agreements.
To soar to higher heights, instead of trying to establish more offices, it may be a better strategy to care about the associates, help them build their careers, and as a result, success would be sure to follow. After all, people don’t leave companies, they leave leaders.
Just sayin’ . . .
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