The good news: Real Estate agents are catching on to the need for having a real estate blog. We see more and more agents popping up online with blogs as they see the importance of this ever-growing medium.
The bad news: They’re wasting their time with sporadic posts, lack of keywords and poor content.
Before going any further; we do know there are a number of you who “get it!” But we want to encourage those who are weakly blogging to begin blogging weekly, which means creating (at least) one great blog post per week! As Real Estate Virtual Assistants our goal is to offer tips, advice and hands on help that will launch agents into the next level of their real estate business. We don’t claim to have all the answers, but we’d like to think that, from our years of experience in the industry; we have some pretty good ones!
Let’s take a look at a few of the key differences between weakly blogging and blogging weekly...
Sporadic Posts: There are a number of real estate blogs out there that look like abandoned warehouses. The blog posts are few and far between and, while you might see hints of the purpose behind the blog; it’s pretty empty. You begin to wonder who owns it, where they went and what will become of it. You leave the blog feeling a bit confused as to its purpose.
No Keywords: Perhaps you’ve stumbled across blogs that are posted to often. You see a small blurb on the side that notes the real estate agent, has a small picture and gives a brief description. Yet, there are no links within the post and you can barely find their contact info. While the blog is great, you begin to wonder if it acts as more of a personal, creative outlet for the agent. They don’t seem to mind that their blog won’t show up in search engines and that it doesn’t seem to sync up with their business at all. Did they even have a real estate website? If so, you never were directed to the view the site. You leave the blog feeling slightly bothered that the agent completely missed the point.
Lack of Content: These types of real estate blogs can be easily found. You begin reading a blog because of an attractive blog post title, yet as you get into the “meat” of the post; you find yourself a bit confused on the main point of the post. There are a lot of linked key words and the blog is posted to regularly, but the lack of rich content makes you want to avoid the blog completely. You leave the blog feeling like you’ve been scammed into visiting the site and it leaves a bad taste in your mouth.
If you find that you fall into one (or more) of these categories with your current blog; don’t despair. There’s hope! Our challenge to you is to make note of the areas that fall under blogging weakly and begin a fresh start with your blog.
The first step is to commit to blogging (at least) 1x per week. One great post per week! Now, of course that’s the bare minimum. (Anything less and you’ll begin to fall under the abandoned warehouse category). The more you blog, the better. We recommend two to three times per week, but you have to make sure each post has all the elements...
What are the elements to a great blog post? Well, as you can guess, the opposite of a weakly blogging post! But let’s just go over these points as a quick refresher course:
Consistent Posts: Whether you choose to blog one or seven times per week; it’s ideal to keep it consistent. People want to know they can count on your posts as a source of reliable, interesting and consistent information! We’ve found that picking a day each week to blog is key. It keeps you accountable and consistent with blogging as you get in the habit of setting aside time on that day to write. Being consistent in blogging can also subconsciously tell others that you’re organized, on top of your work and are reliable. Who knew blogging said so much about you!
Key Words: Find three to five key words that describe your target market and use them religiously. Think like a client and go to a search engine, such as Google. If you were looking to buy or sell in your area; what would words would you put in your search? Andover Real Estate, Homes for Sale in Andover, Andover Real Estate Agent, First Time Home Buyers in Andover, MA - you get the idea. These words, when linked back to corresponding pages on your website will make the search engines see your blog as relevant and will rank your website and/or blog higher in the search results over time!
Rich Content: This is the fun part! You can be as creative or professional as you want to be! Why not a mixture of both? We write real estate blogs for a few agents who only want real estate related news, market reports and tips for buyers and/or sellers. We then have agents who enjoy highlighting their community in each post.
They want to be seen as a resource for events, news and highlights from their community to build more of a personal relationship. The majority of agents that we blog for enjoy a happy medium.
We’ll write custom SEO’d blogs from real estate news one week to local events the next and home tips the next! This mix of information reaches a wide range of people; from those interested in diving into the housing market now, to those thinking about buying or selling down the road. Each group finds relative information that keeps them coming back for more!
If you have a blog...now is the time to evaluate which type of blog you have. If you have been blogging weakly because you don’t have the time or you’re not a writer, we can help! If you are succeeding with blogging; we encourage you to keep going! Try adding an additional blogging day to boost your SEO! There is a budget for everyone so let us know if we can help turn your weakly blogging into blogging weekly!
Marketing & Copywriting Coordinator