Are you struggling to rank your website for your most desirable short tail keywords? If you're not updating the content on your website on a constant basis, I can tell you, you probably won't ever rank for those juicy short tail keywords. Although blogging on Activerain provides great juice for those longtail keywords, if you ever want to get your own website ranking for keywords that drive substantial traffic, you need to start focusing on quality content creation.
Why You Should Update & Add Content To Your Website Constantly
Have you ever heard the saying "content is king"? You may have heard someone mention it, but how well did you actually listen? How well did they explain exactly why content is king?
When people say content is king, they may not truly understand what their saying, and this is the basis behind this post. Content is and always will be the #1 factor for a good SEO campaign, and here's why.
Google, Bing, Yahoo, and all other search engines have two objectives. Provide the most relevant search results pages to their users and sell advertising.
We won't worry about advertising, let's focus on the content part. In order for a search engine to provide the most relevant SERP's (Search Engine Results Pages), they have to have content, and they're constantly looking for more & better content all the time.
The more content a search engine can provide to their users, the more their users keep coming back to find that content. Which is why it's so important to, not only create content for a search engine to spider, but to create quality content that a search engine can be proud to serve to their searchers. Which brings me back to my original question:
When Was The Last Time You Updated Your Website's Content?
If you aren't updating pages on your website, you don't give search engines a reason to spider your site. Search engines feed on fresh content, and the websites that continuously update pages, add blog posts, and provide high quality content to their users are the ones that will continually rank in the top of the SERP's.
SEO is not rocket science. You may hear people talking about these crazy viral social media tactics and super SEO secrets, but not of those tricks matter; not one of them, if you don't have quality relevant content.
Obtaining those coveted top 10 rankings for high traffic short term keywords is a process. You need to start with content, and lots of it. As a real estate agent, you should understand that a house needs a solid foundation to last. SEO abides by the same basic principle. In order for your SEO house to last, you need a solid foundation of excellent content.
Building An SEO Foundation One Keyword At A Time
In order for you to rank for a keyword, you have to have relevant content related to that keyword for a search engine to spider. For example, one of my targeted short tail keywords is Logan Real Estate.
I know that I can't just rank for this keyword by supplying one page of content with that keyword on it. It's just not possible. There is to much competition. Instead, I must build up to that keyword by providing a foundation of relevant content.
Creating a stable SEO foundation for Logan Real Estate means keyword research. I need to determine what phrases are related to that short tail keyword, and then I need to start building content around those keywords.
Some phrases related to my short tail keyword include local neighborhoods, parks, schools, statistical information, local businesses, real estate market trends, and anything else that someone looking for real estate in my area may be interested in.
As many of my awesome loyal readers know, I won a free website from Real Estate Webmasters. The new site went live about two weeks ago, and I have been adding that content on a daily basis. A few pages I have added related to my main keyword are Logan Utah Neighborhoods, Logan Utah Real Estate Statistics, and I'm currently working on some pages about local schools.
For each blog post I write related to my champion key-phrase "Logan real estate," the more signals I give to search engines to rank my website for that keyword. SEO is all about creating a theme and developing continuity within that theme.
You must constantly re-enforce your desired theme through content creation. The more content I have related to a specific niche, in this case anything related to Logan real estate, the more authority I start building with a search engine. Search engines rank authority websites for competitive keywords. Do you have website authority?
Continuous Content Creation Is The Key To Website Authority
When you think of an authority on a subject, the people that come to mind are the people that know the in's and out's of that subject. They have spent years learning, growing, and adding expertise to that subject. An authority website is built the exact same way. You have to be the authority on the subject you want to rank for by adding content that re-affirms authority signals to search engines.
Google ranks authority websites for keywords with high competition, and the first step to creating an authoritative website is through high quality relevant content. Your website has to be the go to source for information on the subject in which you want to be an authority for.
After a few months of adding relevant content you will start to notice a shift in your website. You will start to notice your pages getting indexed faster. You'll start to rank for weird key-phrases that you didn't even think of. You're blog posts and web-pages will start to rank within the top ten immediately after creating a new page for less competitive key-phrases.
Once you start to notice these changes, your website has overcome the tipping point, and that's when your website will rise in the search engines for those highly competitive key phrases you always dreamed of.
Do You Have An SEO strategy?
I'll tell you mine even though I know my competition reads my blogs! My strategy is to constantly add high quality relevant content to re-enforce my websites theme. You can do the same thing, and it will work.
You have to have patience, and develop a strategy you can stick to for a long period of time. You can't rank for a tough phrase in a day, but you can rank for anything if you follow this strategy and stick to it. Good luck!
Comments(39)