Promo Code

Mortgage and Lending with Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. LMB100023827. NMLS257576.

Per our meeting, here is the

promo code that will allow you to get one month for just $1! Why do you need a rainmaker account? So you post blogs publically vs members only, and start showing up on Google rankings.


First, we need you to upgrade to an outside blog for one month for just $1  .

log into your active rain account

then type this code into your address bar: 

fill out the payment info then click upgrade. 


When your ready to WRITE YOUR OWN BLOG POST  here are  some guidelines we discussed in the meeting today .


How to title a blog post: Use a title that a customer would type into Google.

example: "be preapproved to buy a home in castle rock Colorado "  Targeting Neighborhoods and focusing on Communities are best, but you can also use City/State. Most searches by consumers always include a geographic area. example: "Vacant Land For Sale in Bend, Oregon" Don't just title your post "Vacant Land For Sale" as it probably won't get indexed to a specific location and will likely get lost in the Search Engine Abyss. (SEO abyss = page 24 of Google)

Repeat the title in BOLD in the first sentence of your blog post. example: "Vacant Land For Sale in Bend, Oregon" and now priced better than ever! Build your dream home in Bend, Oregon!"  By creating the first sentence of your post to include the title and BOLD key search words, terms, or phrases, you'll increase the potential of being found and then read.  That first sentence is typically the first sentence that shows up under your TITLE within the Google search results.  It's an important part of getting the search engines to recognize your topic and see it's relative content.  It's also what will help a consumer decide if they want to click on your link or NOT!

Write your blog posts to the title...then add in good content that a customer would want to know about.
  It takes a bit more time to think this strategy through, but the results and rewards will be tremendous.  This in NOT the only way to gain SEO and more exposure, but it's a great place to start if you're new to Blogging and are wanting quicker results from your time and efforts here. Creating posts and Understanding Long tail and Short tail search terms:  Short tail searches are just that, very short keyword searches. example: "Homes for sale" or "Homes For Sale Austin, Texas".  This is where most searches begin during the early stages of research by consumers.  The Long tail search comes into play the closer consumers get to making a final purchase decision. example: "Gated Community Homes For Sale With a Pool in Austin Texas"  Justin Smith explains more about Long tail/ Short tail searches in his post.  You can also find more details by searching Google for "Long tail and Short tail searches."  Here's a video that might help make heads or "tails" about this.

Go through your blog post and make sure that the search term in your title is for repeated a minimum of at least three or four percent of your word count in bold italic or underline.
  At least one time every other paragraph or so.  You should also bold those keywords so they stand out to the reader and to the search engines.  You need to be somewhat creative in doing this and remember, don't over do it.

Tag your blog posts with other keywords and phrases the customer may type into Google.
  These should be topic related and relevant to your post. Do not try to game the search engines by packing in keywords that have nothing to do with the post, this will do more harm than good in most if not all cases.  Also make sure to include images and links to relative sites, this will create more stickiness and add value to your posts

Add  Images, Graphics and Photos with Links.  Adding images and photos to your Blog is a key ingredient to all the above.  Imagine a newspaper with just "A WALL OF WORDS!"  No photos, no graphics or images, no sports or weather photos... MAJOR BORING!!  Adding images makes your Blog post more cosmetically pleasing to the eye and more interesting to your readers and visitors. Add descriptive title's to your photos, and create hyper-links. Not too large, create a link to the photo elsewhere like to your photo blog, or in my case, Flickr.



Wasn't it the Roy Rodgers show that would always end with ...."until we meet again"???

Posted by

Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.

Ruth Vogt Colorado Mortgage Lender Ruth Vogt, Sales Manager

 #LMB100023827, NMLSR# 257576

 Equal Housing Opportunity. 

 Regulated by the Division of Real Estate.  303-881-7849.


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