Or more importantly should you be?
I saved a link a long time ago and I read this great post From Geek to Gods: Why Have "Social Rock Stars" Emerged? over at Social Media Trader for a second time. It got me thinking about the changes in Social Media. Interesting thing to think about "Social Media is a return to oral culture". So what does that mean for you, your business and your Internet personality?
Does it at all?
Users are using Social media to share information and creates a conversation between people. The draw of the Rock Star is appealing, let's face it it is sexy. But we all cannot be the Rock Star. Sometimes being quiet and in the background is very effective too! But like all important leaders it is those that are quietly out there consistently leading. Remember it is about the conversation and the quality of those conversations.
What is their secret?
It has nothing to do with the persona and Celebrity. It is anything but sexy. It is consistently being out there and connecting with Buyers and Sellers and ensuring that their home is sold for the highest dollar in the least amount of time or that they got the best house for the money they could afford. It is about making them feel comfortable working with you. It is about providing a service that they value. It is about being in the right place at the right time.
For all of you who want to be at the top of the heap, I have an interesting question for you. In the scope of things, does it really matter if you are a Social Rock Star? That instead of trying to achieve that status, your time would be better spent talking directly with Buyers and Sellers?