Brainstorming for a Slogan

Real Estate Agent with Keller Williams Realty, Ann Arbor, MI

In a procrastination mode over the course of the last half hour or so, my daughter Sara and I were IMing.  She is in Boston; I am in Ann Arbor.  Today we were brainstorming a slogan for the personal food service company she is contemplating starting.  It's important to suggest the right thing and be memorable in a slogan.  It's probably most important to avoid suggesting the wrong thing.    

As a live-in cook while pursuing her undergraduate degree at UofM, Sara knows how to plan, shop for and prepare nutritious and delicious meals, breakfast through dinner.  It was that qualifier that recently earned her a position as a personal cook to a travelling businessman who wanted to eat more healthily and perhaps lose some weight.  She realized there are probably plenty more like him out there and

 started to think bigchef gear

Sara is affectionately referring to this new adventure as her "food empire".  If all goes well, she will pick up more clients, hire staff, complete a graduate program in nutrition, and ultimately write about food for a living.  All of her interests and degrees will tie up neatly into one career - healthy eating and living, plus writing.  For the moment it is a second job to supplement her full time job at a website/branding design firm.

So, along the lines of a bakery near her called "Flour", she is opting for an equally simple name and decided on "Flavor".  I thought she should aim for the fifties housewife theme she so enjoys seeing mocked, prompting me to offer up the first slogan.  Then the slogan writing really took off, with ensuing hilarity.  For your consideration, I submit:

"Let me wear your apron."

(this one is not printable)

"Helping you find your flavor."

"Swallow the flavor."

"Eat this."

"Take this food and eat it!"

"Have a FLAVORite day!"

"Putting the FLAVOR in you!"

"Do what you want with my FLAVOR."

"This FLAVOR's for you!"

"The FLAVOR is on us!"

(this one is politically incorrect)

"Savor the FLAVOR."

"FLAVOR, it's tasty"

"FLAVOR, the missing ingredient."

"FLAVOR, not the missing ingredient."

"Flavor, don't eat without it."

After several episodes of ROFLMAO (Sara admitted to snorting once) both in Boston and Ann Arbor, we stopped there.  We agreed that the last option has possibilities.  It is short, pointed to the product and suggested it was a "must have".

Who knows if anything will work out long term but I give Sara credit for considering doing this.  I tried to charge her $4000 for the winning slogan - it was mine - but she said I could have the "good feeling inside" and maybe some free food.  She used my own words against me!  The "good feeling inside" is what my very young children often received for a job well done, or for doing the right thing, rather than a tangible (excessive stuff) reward.  I believe that was a Mr. Rogers suggestion I followed.  Now I know how they felt.  I'd rather have the $4000!







Comments (7)

Rental Solutions Oahu - Honolulu, HI

Good slogans - are you her realtor?

Oct 28, 2010 10:59 AM
Kaera Mims
Liz Moore & Associates - Fort Monroe, VA
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.
Awww, aren't you such a sweet mom? How about she send you unlimited meals as your personal cook and you call it even :-)!
Oct 28, 2010 12:32 PM
Susan Walters
Keller Williams Realty, Ann Arbor, MI - Ann Arbor, MI

Andy, I'd love to be her realtor since she is in Boston and her market has to be much better than ours here in Michigan, but I'm fine just being her mother.  Now if she were to get licensed and be in my downline......


Thanks Kaera, that would be great to have someone cook all my meals for me, balanced, portion controlled - I'd love that!

Oct 28, 2010 02:00 PM
Andy Chaudoir
Professional Inspection Services - Georgetown, Texas - Georgetown, TX
Your Home Inspection Connection in Central Texas

Hello Susan - A great slogan can be a make it or break it decision.  I hope her business takes her to the moon.  Hey how about this one - Flavor, It's out of this world.

Oct 28, 2010 04:34 PM
Susan Walters
Keller Williams Realty, Ann Arbor, MI - Ann Arbor, MI

Clever Andy - I'll pass your idea along but don't expect the $4000 fee either!

Oct 29, 2010 02:02 AM
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

Susan, I like "Savor the Flavor"'s short sweet, and rhymes which kind of makes it cute.

Oct 29, 2010 06:15 AM
Susan Walters
Keller Williams Realty, Ann Arbor, MI - Ann Arbor, MI

Steve, I liked that one too but my daughter is opposed to rhyming for some reason - I should be glad she entertained my ideas at all!

Oct 29, 2010 08:59 AM