The Holidays are a good time to list...Really!

Real Estate Agent with Asset Realty Group

What a great summary of the reasons to list now!  I just yesterday said many of these things to a client of mine who will likely have his home ready in 2-3 weeks.  Over the last 30 days, one of my listings has had 14 showings, and this in a home priced at $870,000 in outlying Redmond (home to Microsoft Corporation), 11 miles east of downtown Bellevue, WA!  So, compelling listings priced right are going to bring out the buyers!  I am going to send my listing client this post, so he can be even more excited to get his home on the market for sure!  Thanks for the post! 

Original content by Ilona Matteson

Are you starting to hear: "I'm going to wait to list until after the holidays…. "

When you get this objection, one question to ask first is: "If you did get an acceptable offer during this season, would you sell the property? "  If the answer is yes, then we can go into some of the great reasons why listing now may be better than waiting!

Inventory of competing homes is lower, so your home stands out better with serious buyers, who have less to choose from. Your odds of selling may actually go up during this time of year! A lot of people feel just like you. They don't understand that there will be flood of new listings on the market after the holidays. And that increased supply without an equal increase in demand, can cause prices to take a dip again. If you want to sell for the most money possible, now may be the best the time.

Only serious buyers are out in the fall/winter, so fewer people are running through your house. Yet, you may be likely to get a contract from those who do come through. Think about how fantastic it will be to have this all finished when others are just getting started.

Taking photos in the fall can be a big asset--they look great on the internet, MLS, and fliers before the winter sets in. A photo taken in Jan/Feb/March may not be as attractive as one in Oct/Nov/Dec.

Your home may show better while decorated for Thanksgiving and Christmas or Hanukkah. Your home may look nicer this time of year than any other; why not have potential buyers see it while it looks it's best? Fireplaces, evergreens, scented candles, warmth on a cold day… All can add to the beauty inside when it's not so pretty outside. That contrast can equal a sale.

It's ok to specify for no showings during certain times over the holidays. The lockbox can even be removed. We can work around the holiday events you have planned.

Houses feel more like homes when you come in from the cold weather. This cozy feeling causes emotions in a buyer you can't get other times of the year.

People stay home more in colder weather and online searches go way up. With today's technology and my expertise in marketing your home online, the chances you get sold before the first of the year rise in November/December.

Buyers who buy closer to the end of the year often pay closer to full price than other times of the year, as they are often buying under a deadline, so they have less time to negotiate and less inventory to choose from, getting you the best price.

Buyers have more day-times off during mid-November through January, increasing serious buyer traffic during normal business hours verses showings during your evenings and weekends.

Buyers at this time often have an urgency factor. Many employers want new hires to start in January, so they can't wait to buy your home. If you don't list until after January 1, you might miss out on those buyers. They can't buy yours if it's not for sale.

Many buyers who need to buy by end of the year don't have to occupy the home right away. Late occupancies are common during this time, allowing you a real win-win. They win with possible lower interest rates now, and you may be able to negotiate your move for later.

Decreased demand on lenders, appraisers, home inspectors, movers and other vendors during this time can cause your escrow processing to be smoother and easier than during busy times of the year.

The bottom line is that if your home isn't available, you may miss your perfect buyer! If you know you want to sell, don't wait. As they say, "You can't win if you don't play." The question really is--why delay? What's the downside to listing now?

Comments (5)

Tom Branch
RE/MAX Dallas Suburbs - Plano, TX
Broker, CDPE, SFR, ACRE, Plano TX Ambassador

I would have to agree--I took 11 listings in October. I love the 4th quarter!


Oct 29, 2010 06:21 PM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Through the years I have used most of these as the reason to list now.

Oct 29, 2010 06:22 PM
Drick Ward Property Management / Broker Assoc
NEPTUNE REALTY - Virginia Beach, VA
"RealtorDrick" - Experienced Representation

I've heard these arguments before and agree.  The bottom line is that ANY time is a good time to buy or sell real estate IF you have the right agent,  but your points are valid - there is no reason to delay, unless you're just not sure you want to sell at all. Thanks for sharing.

Oct 29, 2010 06:26 PM
Glenn Ritchie
First Team Real Estate - Fullerton, CA
Realtor - The OC.

I thought anytime was a good time to list a property. Perhaps it matters to some people re the bad weather in some parts of the country. I really believe that if it's priced right it will sell. I have had more success at this time of the year selling my listings because I feel you can get a deal and the sellers just want it sold.

Oct 29, 2010 06:42 PM
Ilona Matteson
Beach Realty & Construction on the Outer Banks of NC - Duck, NC
Ilona Matteson

Thanks for re-blogging Richard!

Nov 01, 2010 02:21 AM