Your Long Tail - Don't keep it between your legs, let it grow

By
Mortgage and Lending with Social Media - Infinity Home Mortgage Company, Inc

 

How many of you bloggers keep your tail between your legs?  Here is where you would want your tail to grow, to keep growing, and to flourish. It's all about the long tail.

Bob Stewart did this challenge, Local Events Challenge - Give them what they want - I participated in this challenge and wanted to share some basics with you when it came to key search words and the long tail.

 

Marilyn Boudreaux had just written about this also... Active Rain Success : Localism Posts work like magic. - Just a fyi, I already had this idea prior to reading Marilyn's post. I am just now getting around to it.  But Marilyn also talks about how AR can help you achieve these kinds of results also.

 

 

Long Tail key searches

This came from wikipedia in regards to the Long Tail. - "Recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short-tail (generic) keywords, and can be extremely profitable for search engine marketers in terms of a lower cost per action and higher return on investment."

As you can see, there are more hits for the popular key words, but the less popular, the long tail, as less hits. But the key point here is that the long tail key words can drive more business to your more quickly. Why is this?  The popular key words are used by more bloggers and web sites. More people fighting over the popularity per se. With the more specific dragged out key words, you can pin point your business and get quicker results. In real estate, those that usually use the 'long tail' key words are usually closer to buying or selling.

 

 

 

 

So back to Bob's challenge and the long tail. I entered Bob's challenge and this is what I wrote.

 

 

 

 

 

 

 

I am using the 3rd post that I wrote, First Night Haddonfield, as my example. Please see below, in regards to how it is found on Google.

 

First Night Haddonfield found on Google

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I took this screen shot 30 minutes after I published my First Night Haddonfield post and it showed up number 4 overall on page 1 of Google, out of 154,000 searches for the kew words First Night Haddonfield. If you search just First Night, there are over 801,000 searches for that key word alone. The web site www.firstnighthaddonfield.org that appears in the first 3 positions ahead of me, was on page 13 when just searching First Night.

In reality, this shows how you can market something more specific, to where you can get searched more when someone is looking for something specific. Hence why business and real estate can be very local.

When it comes to your long tail, you want to make sure it's mentioned in a few key spots, just the same way when mentioning your key search words. You want to make sure that your most important long tail is mentioned in the title, in the first paragraph, the last paragraph, and in your tag words. Now, I am not a true expert on this subject, because I am sure some people will tell you that it should be done in other places. But this is proof if done this way, that you can rank very quickly on a specific subject or in your specific area. And the longer the 'long tail', the more specific you will be, the better chances for more business on that subject. If there are a few people that have been blogging about that topic longer or more frequently, sometimes it could take a little longer to move up the ranks. But if you are consistent, you will own certain long tails. Just another great way to market yourself.

 

Tool :

Key Word Search Tool -

 

 

Two Good articles that I found on the internet :

 

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Copyright © 2011 by Jeff Belonger of Infinity Home Mortgage Company, Inc

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Re-Blogged 1 time:

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  1. Barbara Hensley 11/01/2010 01:31 AM
Topic:
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Rainer
140,564
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

good info. thanks

Oct 30, 2010 10:14 PM #27
Rainmaker
3,338,858
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Great info on long tail...We are all looking for that larger audience and by targeting long tail phrases you are getting a larger market of potential buyers.

Oct 31, 2010 12:49 AM #28
Rainmaker
546,431
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Jeff - have been researching keywords on Google adwords recently - thanks for the link. When marketing real estate, those using the long-tail keywords are closer to buying or selling than those searching for short keywords. It's one of the many awesome things I've learned here in the Rain!  GREAT post!

Oct 31, 2010 01:28 AM #29
Rainmaker
3,064,059
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Chances are if they find you from a long tail search they are ready to make a move.

Oct 31, 2010 01:53 AM #30
Rainmaker
2,733,325
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx.  I'm starting to get much better w/ this, but clearly I sitll have a ways to go.  Thank you for the tips.  I really do need to get more specific.

Oct 31, 2010 02:03 AM #31
Ambassador
750,348
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

TNI... . I also like reminders like this and it is good to write about things that aren't talked about as much also, that are still searched. And thanks for the polite compliment.

APRIL... . I remember when it was first explained to me and they just went about it the wrong way I think. And thank you for the kind words.

MAUREEN... . my pleasure and thanks for the compliment.

LARRY & SHEILA... . I think we all would love that larger audience and such. I don't think you really get a larger audience, but a more direct and defined audience that know what they are looking for... just my opinion.  thanks for the compliment.

LORI... . I would agree with your statement and I added what you had to say about real estate into my post above... so thanks. And thanks for the compliment.

TONY... . I find this to be so true, and it's great marketing overall... it can be very effective. thanks

DEBBIE... . my pleasure.. I think the more you hear about it, the more that you will remember about it. thanks

 

Oct 31, 2010 02:17 AM #32
Rainmaker
1,403,127
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jeff, the Google Juice you got after 30 minutes proves the "long tale" approach works even though it narrows your searching audience. Thanks.

Oct 31, 2010 02:47 AM #33
Rainmaker
600,641
Mitchell J Hall
Compass - Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Hi Jeff, Great tips. I've been blogging for a while, most of my posts are local and I often forget about repeating key words when I'm writing the posts. I have the words in the post but sometimes I forget I'm writing for google so I change the wording a little so I don't sound like a "broken record" I should probably go back and add them to some older posts.

Having said that, ARDELL wrote a post a couple of weeks ago that I basically agree with. Her post was advice to bloggers to write less localism and target types of buyers or sellers for instance target a higher price range than your usual business. Localism is fine but I think to be effective it needs to have a real estate angle.

I'm participating in the "local event challenge" but to be honest, only because I want the points. I did a Halloween, pumpkin festival, election day and my last one I have to finish today is about the NYC Marathon.

While these posts are nice and may rank on google page 1, frankly they have nothing to do with real estate and I'm not expecting to generate business because I wrote about a pumpkin festival. I tend too be in the Lenn Harley school of  blogging. "Hard core real estate" establishes the blogger as an expert. IMHO localism posts should be "soft core" real estate related.

Oct 31, 2010 03:45 AM #34
Rainer
137,014
Brent & Deb Wells
LivingWell Properties - Prosper, TX
Prosper TX

Jeff,

Cool stuff and congrats on the success of your posts. Those are some pretty impressive numbers!

-Brent

Oct 31, 2010 04:59 AM #36
Rainmaker
223,032
Scott Baker
www.eHomeReports.com Coldwell Banker West Shell - Liberty Township, OH
Realtor Homes for Sale Cincinnati/Dayton Ohio

The longtails work for a longtime. I am still working on this and hopefully posts like this keep enforcing it in my brain.

Oct 31, 2010 05:01 AM #37
Rainmaker
1,057,869
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

Jeff, I have found the Long tail results offer much better quality of the resulting inquiry...the caller/ emailer is asking specifics about the item (property) you are blogging about. The stampede towards generic terms brings only long-shot questions, and wasted time weeding through bad contacts.

Oct 31, 2010 05:34 AM #38
Rainer
59,049
Helen Breton
Main Street Properties - Pensacola, FL
Broker Associate

Thank you Jeff for a great example of long tails. Do the words in the long tail have to be separated with a dash?

Oct 31, 2010 05:50 AM #39
Ambassador
750,348
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

MICHAEL... . I agree 100%... now people need to blog more with this for their business and not just local events. And I do think it works a little better for local events.. thanks

 

MITCHELL... . I try and keep focused about repeating key words and now more so, in writing some long tail key words./ What I have learned over the past is not to make the post junky with my key words... just let it flow, but remembering in using my key words.

I will admit... I don't think local events makes you a real estate professional or expert also. But I will say this, one should try to incorporate this more than just holidays. I think you should break up your weekly business posts about real estate... some about local events and some things about yourself such as hobbies, family, etc, etc.. this lets the consumer to get to know you in my opinion. So Bob's challenge to make me wake up some to remember this... thanks for your feedback and input.. and read Erica's answer below, because she is good at this and it does bring her business.

 

ERICA... . As I told Mitchell above, I know you do.. you are good at this and it does bring you business, or at least those consumers to follow you and such.  And thanks for the compliment.

BRENT & DEB... . sure, they can be impressive numbers, but read what Mitchell said in comment # 34 and my response to him. I think it's easy to get ranked quickly and easily when it comes to local events... but one should practice this more when it comes to real estate and such. In any case, thanks for the kind words..

SCOTT... .. that is another excellent point... once establishing your long tail key words, they do last longer, because they are used less frequently.. at least this is how I see it. thanks

STEVE... . I definitely would have to agree that the long tail keyt words offer better quality leads.. thanks

HELEN.. . my pleasure.. in regards to your question, I am not 100% sure. I will try to find out. But in my common sense, I would say no.  thanks

 

Oct 31, 2010 06:18 AM #40
Rainmaker
1,561,695
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Your title is great.  I just want to add the words "That's what she said"  SORRY!!  I can't help it!  :-)  The "hits" get it all the time, but those long tails, are charmers!!  The long tail title, and properly worded blog content, can actually help show up in variations of the theme as well.

Oct 31, 2010 08:24 AM #41
Rainer
61,320
Maria Borci
Colfax Realty Group - Doral, FL
P.A., TRC, REO - Doral Pinecrest FL Real Esta

Great post and info, Thanks,

 

Oct 31, 2010 10:10 AM #42
Rainmaker
662,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

HEllo Jeg and thanks for the good read today.  I enjoy your post, there always something to lear about.

Have a great week.

Enjoy,

Patricia/Seacoast NH & ME

Oct 31, 2010 02:40 PM #43
Rainmaker
650,347
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Great post!  Great information just seems to rain on us here in ActiveRain!  I needed this post, and here it comes without my searching for it.  Thanks.  

Nov 01, 2010 01:26 AM #44
Rainmaker
1,070,800
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Jeff, thanks for your post offering advice for long tail keywords...I can see that it really works, both in your scenario and in the posts that I've written with long tail keywords as well! :)

Leilani

Nov 01, 2010 10:41 AM #45
Rainer
284,179
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

I am so glad that you linked to this.  I missed it the first time around, Jeff!

Mar 29, 2011 02:42 PM #46
Ambassador
750,348
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

CARLA... . lol.. no worries... that was cute. And yes, you can get many hits with the basic key words... but better quality leads with the long tail. Not as many, but quality. thanks

CHRIS... my pleasure....

Mar 29, 2011 03:06 PM #47
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