Real Estate E-mail Marketing - Stay ahead of your competition

By
Services for Real Estate Pros with Guru Real Estate Flyers

Real Estate Email Markeitng

Stay ahead of your competition

By Bruno Roldan Guru Real Estate Marketing 

 

I am signed up to over 150 e-news letters corporate and non-corporate.

This allows me to set a benchmark for the quality of my e-mail campaigns. 

If you are planning on starting a news letter or would like to improve your e-mail campaigns to prospective clients or your network, this is the perfect way to stay ahead of the competition.

Steps involved:

  1. Start a completely new e-mail account to separate these e-mails from your clients accounts. This will allow you to track things easily and not loose any important e-mails. I recommend you start a G-mail account it has a very effective spam filter and large storage space.
  2. Sign up to corporate e-news letters
  3. Sign up to your competitions e-news letters
  4. Spend 20 - 30 minutes a week reviewing the news letters - make a list of what you like and don't like
  5. Implement in your next e-mail campaign 

 

Click Here to join Active Rains E-mail Marketing Group

Click Here to try icontact a Realtor friendly e-mail marketing solutions on the web 

 


 

Free Real Estate Software Initiative. Free Virtual Tours and Real Estate Flyer Software

Help me keep the Free Real Estate Software Initiative up and running by:

Visiting my Real Estate Marketing Blog

Visiting my Real Estate Products Shop

Writting Real Estate Marketing Articles for www.gururealestatemarketing.com (valuable link back to your page ;) )

Commenting on posts on www.gururealestatemarketing.com

Recomending products for my Real Estate Product Shop

Checking out my SEO services (currently under development)

Recommending improvements for the Free Real Estate Software Initiative.

Linking to one of my websites:

www.gururealestateflyers.com free real estate flyer software

www.guruhomevisions.com free virtual tour software

 

 

 

Comments (11)

Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS

Good for you if you can read 150 newsletters in 30 minutes a week!

Good idea, though, to have one e-mail account for your newsletters and another for your clients and business. I'd suggest a third e-mail account, one of the free ones, for when you have to give a valid e-mail address to a place where you want neither followup nor spam. Just don't ever check that one. 

Sep 04, 2007 11:44 AM
Joan Mirantz
Homequest Real Estate - Concord, NH
Realtor, GRI, CBR, SRES - Concord New Hampshire
Hey Bruno...I already do a brochure mailing about every 6 weeks! Would an email campaign be a bit of overkill?
Sep 04, 2007 01:40 PM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

hi Sharon,

good point, id does read like i meant that doesn't it.... i skim through most of them - look for calls to action, look at basic design and readability. 

Sep 04, 2007 02:27 PM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Hi Joan, 

Thats a good question, is this to your Realtor network? to past client network? or to your prospective list?

Sep 04, 2007 02:31 PM
Joan Mirantz
Homequest Real Estate - Concord, NH
Realtor, GRI, CBR, SRES - Concord New Hampshire
It's to a combo. My contact list to which have been added past clients!
Sep 04, 2007 05:20 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Good tip to read your competitors marketing ideas. But unfortunately  I do not have time to read the email I receive. I have subscribed to some and just delete it without reading.I will have to unsubscribe .
Sep 04, 2007 11:11 PM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Hi Gita,

Good point, I would suggest you leave them in a separate e-mail account and get back to them when you are making changes to your e-mail campaign.

Simply having a look at calls to action a glance at the design and readability goes a long way.

 

 

Sep 05, 2007 01:14 AM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Hi Joan,

I would recommend you segment your list in to past clients and prospects. These are two different messages you want to promote.

What does your current brochure mailing provide?

Sep 05, 2007 01:16 AM
Joan Mirantz
Homequest Real Estate - Concord, NH
Realtor, GRI, CBR, SRES - Concord New Hampshire
Hi Bruno...I do my own not a canned one so it can have whatever I think will interest people: Sales statistics, market trends,local trends,tips and interesting web sites.This time I will be putting in an informative blob I've already done!
Sep 05, 2007 09:29 AM
Real Estate Flyers
Guru Real Estate Flyers - Toronto, ON

Hi Joan,

Im still skewed to segmenting lists. Research shows that segmented lists achieve a higher ROI when targeted correctly. 

I.e. Have a different message to buyers (prospective clients) than to your network of past clients which might be more interested in knowing the appreciation of their homes as an investment since they bought etc..

Just a thought :) 

Sep 05, 2007 09:59 AM
Joan Mirantz
Homequest Real Estate - Concord, NH
Realtor, GRI, CBR, SRES - Concord New Hampshire
That's a good point and since I do my own...it would be easy enough to erparate out the names and customize some of the flyers!
Sep 06, 2007 01:13 PM