Do Open houses sell your listing?
By Ron Accornero
Most of us that have been in the business for several years have all sold a listing from an open house. So we cannot say no to the question of whether or not listings sell from open houses. When sellers ask us if open houses sell listings what do we say? The correct answer is yes because occasionally a house sells from an open house.
When we list a home we agree to market that home and marketing includes referrals, open houses, advertising, flyers, signs, mailers, internet marketing, previews and what other great ideas we can think of. It is not just one thing that sells a home. It sometimes is a combination of many things to get a home sold. When sellers agree we should incorporate open houses into our marketing plan to do a complete and thorough job for our sellers. The more activity that we can bring to a home the better chance of getting a higher price for our sellers.
Open houses are great opportunities for the listing agent. They are well worth the time you put into an open house. Some of the benefits of an open house are that you pick up new clients from an open house. They sign you guest book and you have a contact to follow up with. Maybe you won't sell them the house you have listed, but you may sell them something else that you have in your inventory. Another benefit of an open house is that you spread your signs all over town leading to your open house and maybe nobody comes to your open house, but everyone sees your signs out there and they know you are working. People say to me, "I see your signs all over town." One of the people driving by may be thinking of listing their home. Another advantage in doing an open house is that your sellers know you are working hard to market their home and they appreciate your time. When the listing comes up for renewal you have the opportunity of telling them about all the open houses you did. And of course the most important thing about an open house is that you can write an ad and place it on Active Rain advertising your open house and receive 225 points.
So in conclusion we have to say that open houses do sell listings.