Today I had a client who asked me to refer him to a mortgage broker. Most of my clients purchase cash, so I don't have someone I refer regularly. When I was on the phone with the client, I used my home phone to dial my "mortgage guy" in. Of course, my call went to voice mail. So I sent the mortgage guy my client's info and asked him to call my buyer client ASAP.
During the call with my client, he was searching online for a mortgage calculator. He Googled "mortgage calculator" and happened upon Quicken Loans. He immediately began an instant message chat with someone at Quicken. I rarely get involved in my clients and their "money", so we finished our call and I subsequently e-mailed my mortgage guy, at 11:44 am, not to forget to call my client TODAY.
I returned home to check my e-mail and here is the response from the mortgage guy at 5:30 pm : "I just called him and he said he is working with an online mtg company ( not a good idea ) but he said if he needs me he will call me back."
A Lesson Learned
All I have to say is that I am glad that I was not the "mortgage guy." This scenario represents the speed at which "windows of opportunity" open AND close.
So I ask myself, is five hours too long? On "paper" it is not, BUT in "REALITY" it is. The pace at which things happen is changing so rapidly that I believe windows of opportunity open and close before most people know that they EVEN EXISTED.
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