SUCCESSFUL LUXURY HOME MARKETING REQUIRES THE ABILITY TO COMMUNICATE LUXURY
If your marketing of a luxury property doesn't look luxurious, you're setting yourself up for failure. And if you are thinking about listing a fine home with an agent who hasn't a clue about how to make your property look valuable and desirable, you're about to make a major mistake.
What makes a property listing look luxurious?
The process starts with high-quality photography. That also involves great staging and planning for each photo shoot. You'll want to take high-resolution, wide angle photos of the living spaces in the home. Those photos need to be focused around lifestyle and amenities.
[Photo courtesy of Madeline Island Realty LLC, LaPointe, Wisconsin]
You'll need great-looking virtual tours and slideshows. YouTube is fine for everyday purposes, but if you truly want to convey a luxury look and feel to the public, consider the fact that your virtual tour portal also needs to have an elegant, appealing look.

Consider using photo stitching to create ultra-wide panoramic interior photos. Panorama photos are one of the best ways to convey a feeling of "being there" to the viewer without using video.

[Interior panorama photo, image courtesy of Wayzata Lakes Realty LLC]
Make your virtual tours, slideshows and photos big and bold, whether in print or on the Web. You may have to be a bit audacious in order to get the viewer's attention.
There's more to the job of marketing a luxury home properly than most people realize. Great photography requires an eye for composition and lighting. Marketing a home with artistry and portraying it at its most attractive requires talent as well as time.
Some agents have what it takes to market a home at its best. And others simply do not.


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