Before You List your Madeline Island Property For Sale, Take a Look at What Worked this Year and What Failed to Bring Results

By
Real Estate Broker/Owner with Madeline Island Realty 50317-90

Now that November has arrived, it's a good time to take stock of what worked and what didn't this season in terms of real estate marketing on Madeline Island.

Of course there will still be some showing activity during November, but for the most part, real estate sales activity on Madeline Island will slow to a crawl by mid-month.  And while it's certainly possible to sell a house or lot during the winter months (we've done so many times), it's far less likely than it is during tourist season.

So let's compare marketing methods that brought results to Madeline Island sellers this year with other marketing approaches that failed:

Some area real estate agents like to advertise in small community newspapers.  The cost is low, but so is the circulation.  This isn't a great place to reach a large number of prospective buyers.

Island Gazette

The Island Gazette has a circulation of a few hundred readers.  That's nice, but wouldn't you prefer to reach an audience of several hundred thousand instead?

We achieve much better results and we reach a lot more prospective buyers on the ActiveRain real estate Website.

ActiveRain Real Estate Community

Print and newspaper advertising does work sometimes, but what didn't appear to work was ad placements in the local "Free Real Estate Shopper", the kind that is distributed in grocery stores and gas stations.

Would you want your $500,000 waterfront home to appear in print looking like this?

Tabloid shopper with real estate ads

Postage stamp-sized "thumbnail" photos in black and white, printed on cheap newsprint don't sell fine homes.  We stay away from advertising in publications like these.

Our company prefers advertising where we can track the number of people who have viewed each property.

3442 Big Bay Road, LaPointe, WI 54850 - Web Statistics

Our clients like having the ability to see how many prospective buyers are actually viewing their listing.  Can you do this with newspaper?

We also like to use real estate "virtual tours", which enable the viewer to see vividly what a property looks like before they drive 250 miles to see it in person.

Our clients seem to like them too.  Both of our recent sales came from Web visitors who had previewed listings on our Virtual Tour website.

 

 

Call us and let us show you how we can put these and other winning real estate solutions to work for you.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Wisconsin Ashland County La Pointe
Tags:
waterfront home
real estate virtual tours
madeline island
madeline island property for sale
island gazette

Spam prevention
Show All Comments
Rainer
132,884
Fred Hookham
Keller Williams - Milton, WI

Nice job showing what works, and why it works. Some of the old-school methods just don't draw enough attention any more. This year, it's all about results!

Nov 03, 2010 11:46 AM #1
Rainmaker
565,940
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

Fred, I agree completely.  It's about results. 

"If you always do what you always did,

You'll always get what you always got."

Nov 03, 2010 12:46 PM #2
Rainer
133,461
Barbara Chatterton
The Stark Company Realtors, Madison WI - Madison, WI
Greater Madison Wisconsin Area Realtor

What an incredible number of viewings you garnered by your picturesque video.  Compare that to a  a fuzzy black and white photo  lost among all the others in the free shopper-hmmmmmm?  How do sellers of half million dollar propertiess stand for that?!

Nov 05, 2010 04:47 PM #3
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
565,940

Eric Kodner

CRS, Madeline Island Realty, LaPointe, WI 54850 -
Ask me a question about Madeline Island Real Estate
*
*
*
*
Spam prevention