The "Great Rock" (as in Rock Earle) sent me an email earlier that included the Swanepoel Social Media 10 Day Action Plan ( Google it and Stefan Swanepoel) 16 pages of heavy reading on how social media is here to stay and you either learn how to use it as part of your business plan or face losing a significant part of your potential client base. It's one of those white papers that make you think.
It's a lazy Sunday afternoon...so I responded with my satirical version of
The Cure: the Next 10 Days
Day 11: Go solo on everything you've implemented on days 1-10. The results are going to start rolling in any moment now...
Day 12 and Day 13: Spent 10 hours a day on social media. You blog, tweet, look up friends from elementary school decades ago on Facebook. You have 1000 friends, can you handle the anticipated volume of business? Sit back and wait for results - the avalanche is about to start any moment now..
Day 14: Waiting for results, getting impatient...need results NOW! You've had this FANTASTIC website for a week now...does it work? To check it out, you create a fantasy person to spy on yourself. It took you hours to come up with an alternative name and life history. Your alters life is definitely more exciting than your own.
Day 15: Today you decide you need to work harder at Social Media. You decide to spend 20 hours a day to working the Internet. After all, according to experts all it takes is inputting comments, likes, tweets and connections on the various social media websites and the business is going to come rolling in faster than you can handle it.
Day 16: Go to store to get Red Bull - if you are going to spend 20 hours a day in front of your computer, you need to stay awake. You talk to the clerk at Quiktrip, get their contact info and rush home to friend them. It's all about friends...you have to have more friends. You start going through the white pages to see if you can find them online. You are now up to 2000 friends, and a 1000 followers on Twitter.
Day 16: Massive power failure effects west coast. OMG, they are predicting this to last at least a day. A DAY??? NO COMPUTER for 24 hours - how are you to survive?? How is your business model going to survive?
Day 17: Whew. Your computer is back - can you resurrect your missed connections? WHAT HAPPENED TO MY FRIEND LIST? IT'S GONE, deleted. You contact tech support. "We're so sorry. Several accounts were inadvertently deleted. You will need to start again. Have a nice day" You hang up and stand in the corner, staring at your computer screen until dark.
Day 19: You wake up, sleeping on the floor. You think to yourself "What happened to day 18? What did I do?" On a positive note - there is no blood on any of the sharp objects and the news is not reporting any suspicious incidents in your area. It's a brand new day. The sun is shining. You take a walk and smell the flowers. And with the new day...a new business plan - start a support group for those addicted to social media sites. Charge admission. In the back room, supply limited computer time to your junkie followers - label it "therapy". Make billions as the next best thing to Dr. Phil.
Day 20: Oprah calls and wants you to be an adviser on her show! You have achieved cult following. To get your message to the masses, you need to set up a website...
We (mostly Rock) have been working for the past several months at positioning Rox Real Estate to be ready for the next phase of growth in our market area. Websites (both overt and stealth), Facebook, Twitter, LinkedIn - it's all there, both personal and professional.
We're ready for that next step. Only - now what do we do? Seriously - how do you move from concept to practical application in one fell swoop? We're a veritable alphabet of knowledge: IDX, SEO, and ftml are part of our everyday vocabulary. The one thing we need to keep focused on - we're in this to sell real estate not design websites. Stay tuned for the continuing saga...