In today’s social media focused world, everyone is trying to find their niche and advantage to using Facebook and Twitter. The real estate market is no exception. More and more agencies are developing strategic marketing plans to expand their reach to social media. Gone are the days of newspaper ads and simple MLS listings. Social media allows agents to take their listings to the next level.
In the Myrtle Beach real estate market, brokers and agents are using social media to promote properties, entice buyers and even gain referrals. These outlets help the agents build a personality and showcase their level of knowledge even before the first meeting with a client. By creating a network of local businesses and residents, an agent is more likely to reach a potential homebuyer through their postings. Social media allows not only for agents to make a connection but to provide valuable information relevant to the home-buying process. While most buyers in Myrtle Beach are not first-time home buyers, many current house-hunters still have questions. These outlets can serve and an information portal, educating homebuyers on everything from mortgage information, titles, taxes and insurance. Linking to articles as well as location information can be extremely helpful for potential buyers. Twitter pages can help broadcast new homes and condos for sale as soon as the listing is received. Those looking to buy can immediately get in touch with the agent and set appointments. This can allow for quicker and more frequent home and condo sales.
The resort destination of Myrtle Beach is a prime location for social media. Buyers looking for vacation condos for sale may not be local and can follow their agent’s listings and open houses through Facebook. In the competitive Myrtle Beach real estate market, it is key for buyers and sellers to be aware of the comparables. Social media is an ideal outlet for such information. YouTube can allow for buyers to take video tours of the property from anywhere in the world. Imagine watching the waves crash against the sand on Myrtle Beach as you stare out the master suite. While MLS listings can showcase the home, YouTube can allow for the buyer to actually experience the sights and the sounds without even touring the home. Who could resist a gorgeous sunset off the back patio? That’s enough to make anyone schedule a viewing.
As social media has taken over the way most companies market themselves, the real estate industry need to keep up with the ever evolving platform. From YouTube channels to iPhone apps, Twitter feeds and Facebook Marketplace, there are more and more outlets to market to both buyers and sellers.
FYI, we have a new website with a good Myrtle Beach MLS search that should be easy for everybody.